Archive for the 'Video' Category

For every person who loves Twitter and other forms of social media, there are those who don’t see the point of it. Why should I be interested in what some blogger or twitterer had for breakfast, those people would say. Who needs to know moment by moment what someone is up to?

Well, here’s one Twitterer that’s out of this world - literally - and whose updates might be worth getting moment by moment. Soichi Noguchi is an astronaut at the International Space Station and he is sending pics and videos to Twitter and Youtube of the view from outer space. You may not need to know what he had for breakfast but I’m rather glad that he’s sharing the view from his office…

The Youtube video above shows the flyover of Madagascar.

You can follow his Twitter stream at http://twitter.com/astro_Soichi and see his Twitpics at http://twitpic.com/photos/Astro_Soichi.

For my previous blog post on other astronauts who have been tweeting, see Tweet me to the Moon.

Photo: thanks to the NASA website

Over on Sharon Bakar’s blog recently, she bemoaned the fact that Malaysians still did not seem to be reading. This has been a long-time issue for Malaysians as far back as I can remember. Many of us are good at business, finance, engineering, IT etc but not so many of us are world-class writers. The local publishing industry is small and focuses mainly on business and self-improvement books rather than fiction or literature. The market just isn’t there.

There appeared to be a glimmer of hope in the last few years with the rise of litbloggers in Malaysia - people who love books and reading and who blog about their passion. Many are also published as well as aspiring writers. They gather regularly in Kuala Lumpur (KL) at book events and also in writing groups, some hosted by book-lover extraordinaire herself, Sharon Bakar. But for all their literary and intellectual abilities, this seems to be a small group who, while well-respected, are not generally treated to events of pomp and circumstance with corporate sponsorship and the recognition of celebrity status - eg. in the same way that in the UK, there’s the Booker Prize dinner which is covered in the press as well as on TV.

In contrast, I’ve noticed in the last year or so that bloggers have been getting the star treatment in Malaysia in a way that seems to overshadow the book writers. Last year saw the launch of the regional Nuffnang Blog Awards to honour the best bloggers in Malaysia, Singapore, Philippines and Australia . It was a glitzy, black tie affair held at a fancy hotel, apparently modelling itself on the Oscars and was even covered by the Malaysian terrestial TV channel NTV7.

Kenny Sia, who won Best Entertainment Blog, leads the Blog-Rat Pack, with his personal blog rated as the no. 1 blog in Malaysia by the global blog ranking service Technorati. He has become a celebrity through his blog which then launched him into other high-profile roles eg he was invited to be a panellist on the Malaysian X Factor like web TV show, Malaysian Dream Girls, alongside other A list celebrities. He has been named as one of the “Top 20 under 40” influential people in Malaysia by print magazine KLUE.

Nuffnang continues to play the role of star maker with its Project Alpha web TV series, which is “the first Online TV Show unveiling the real faces behind Malaysia’s Top Bloggers”. According to the blurb, “The show will take audience into various sneak peeks of bloggers’ lives, who they are, how they live, what makes them tick and where they derive their inspiration to capture the attention and interests of millions of online readers on a daily basis. The show will also try to uncover their darkest secrets which they keep hidden from their readers.” Kenny was one of the stars in Season One and the measure of the show’s success is that Season Two is now underway.

So Malaysians may not be reading books but they certainly seem to be reading blogs. My take on the rise of celebrity bloggers there is that bloggers connect with Malaysians as Malaysians. There’s no attempt to polish their English or to write in a literary way - they just write in their own voices, as Malaysians, and that is what gives them a strong connection with their readers. Their fans identify with the bloggers - their sense of humour which is typically Malaysian, their interests, their daily lives. In contrast, novels as we know them today are really a Western art form, dominated by native English speakers from the UK and US, with prizes created in the West catering to a Western taste. The West defines what literature should be. So for Malaysian writers trying to break in to that field, it is bound to be much more challenging than for writers who are comfortable working within those defined parameters. Similarly, for Malaysian readers, it can be challenging to sit down for hours on end reading about stories and people that do not speak to you or even have you in mind as an audience written by people who don’t have any real connection or feel for what your experiences might be. In my view, it’s not surprising then that bloggers have taken hold of the Malaysian imagination in such a big way.

The other thing is that there is Nuffnang taking a very active role in making the blogging stars. They are an ad/ PR agency matching blue chip global brands such as Sony, Adidas and the like with bloggers as a way of marketing those brands. There’s money in them thar blogs, so to speak. I’m not aware of any similar sort of business taking an interest in writers and in fact, the general refrain I hear (and not just from Malaysian publishers and writers but globally) is, there’s no money in books.

Here is a trailer for Project Alpha Season One:

So, is blogging becoming the new art form for Malaysians? Are the bloggerati the new literati? Should the rest of the world take the cue from Malaysian bloggers and start recognising and celebrating bloggers as the new influencers and new creatives for today’s generation?

What do you think? Have I missed something in my outline of Malaysian writers as the poor relations of Malaysian bloggers? Please let me know, especially if you have personal experience of the writing and/ or blogging scene in Malaysia.

Photos: Sharon Bakar, from her online page
Kenny Sia, thanks to KLUE

Youtube can help you hit the big time. It’s official.

I blogged awhile back about Malaysian singer songwriter Zee Avi, who was discovered by an L.A. music agent, after she uploaded a video of herself performing a song in her bedroom and now has a record deal and is touring music festivals around the world.

Now, a commercial director from Uruguay Fede Alvarez has been offered a US$30million deal from Hollywood after uploading a short sci-fi video “Ataque de Panico!” (Panic Attack!) onto Youtube:

And the short apparently only cost him around US$300…

Too good to be true?

Well, apparently, global blockbuster District 9 director Neill Blomkamp (also a commercial director) got his big break after his viral short Alive in Joburg got him the chance to work with Peter Jackson (The Lord of the Rings). That partnership eventually led to Blomkamp’s chance to make the feature length version of Alive in Joburg, which became District 9.

You can watch the short below:

The magic seems to work for videos that have a scifi theme or lots of special effects/ explosions. However, I wonder if any budding Woody Allen’s have had their Youtube flicks picked up by the big studios….?

My good pal Susan Macaulay posted this video on Facebook, asking if it was real or fake.

Wouldn’t it be cool if it were real?

I’m afraid it’s not. It’s a clever viral add in the German market for Microsoft Office Project 2007 - see the Mach es Machbar (Make it Possible) site. The Google transalation of the German text is below:

Bruno Kammerl `s point landing:

Make it possible - with Microsoft Office Project 2007
The man without fear of big ideas - is it really?
Bruno Kammerl Even if an invention is. The time is ripe for new heroes.

Product Shoot Microsoft Office Project 2007 Make it as Bruno - realize your plans:
With Microsoft Office Project 2007.

Often, when I talk with businesses or organisations about blogging and social media, whether in the formal context of a presentation, or informally at a drinks party or over dinner, a common reason why they have not engaged in social media - say they never will - is because it is an open and interactive space and people could leave negative comments about their company/ products/ services on their blog.

In response, I usually explain that the reason that people would usually leave negative feedback publicly is that there is no other recourse easily available to them to express their grievance to the business/ organisation in question. This is usually because access to that organisation’s customer services is non-existent or difficult to find or once it’s found, the layers of bureacracy or telephone press-button options are designed to deter access. In fury and frustration, that customer will want to express themselves in the strongest possible way as much to hurt the company as to obtain redress for their grievance because the inaccessibility has added to their unhappiness and most likely fueled it into rage.

All a customer wants is for your business to show that you care and a simple complaints procedure where you actively address their problem will do more for your company’s reputation in the long term than saving a bit of money on refusing a refund or some form of recompense. Handled right, an aggrieved customer could be transformed into an evangelist for your brand. Handled wrong and you’ve not only made an enemy for life - that enemy will also co-opt many more antogonists into their camp with stories about how badly you treated them.

The other point I usually make is that whether or not your organisation is engaging in social media, your customers will be talking about you online. They may be praising your produce or servicess or they may be badmouthing you to anyone and everyone.

United Airlines found out to their detriment the high cost of not addressing one customer’s problem. He was a musician whose costly, specialist guitar was apparently damaged on a flight he took with them. As his YouTube page explains, he tried to get recompense from them and was passed from pillar to post to no avail. In frustration, he finally wrote a song which he performed on a YouTube video about his bad experience with the airline.

The video became a viral sensation across the internet and has so far had over 4 million viewings. The press (including Chicago Tribune and The Guardian) picked up the story. According to The Guardian, “Days after United Breaks Guitars went viral on Youtube, United changed course and offered compensation, Carroll said. He declined and suggested they donate it to charity.”

How might United Airlines have avoided this PR fiasco? By ensuring that they have a proper and authentic process for dealing with genuine complaints in a timely way. It seems so simple and obvious, doesn’t it?

So for any business, whether or not you have a blog, in today’s connected world, your customers will find a way to badmouth you if they want to - they don’t need to wait for you to create a blog so they can leave negative comments. The answer to dealing with negative feedback online is not avoiding blogging and social media but putting in place an easily accessible and genuine complaints procedure to show your customers that you care. Who knows, if you address their grievance effectively, they might actually be singing your praises instead of singing about how rubbish you are…

~~~

Thanks to Moyra Weston and Michael Spencer for first telling me about this video.

YouTube, the video sharing site, sent out a call for musicians from around the world to audition for the first internet symphony orchestra in the world. Performers sent in videos of themselves playing a piece by a Chinese composer Tan Dun, specially composed for the event. The winners were selected, based on their YouTube performance and the winners were invited to perform the piece live at Carnegie Hall in New York.

This is one of the many reasons why I love the internet and social media!

Here is a mashup of the symphony made up of clips from the audition “tapes”:

This is the performance at Carnegie Hall:

You can also find out more and watch videos about the whole process at the YouTube Symphony site.

Barack Obama continues to use social media with confidence and style. Within weeks of becoming President-Elect, he is maintaining his presence online with the ease of a 21st century man, reaching out to Americans - and the world - via a weekly YouTube address.

Previous US presidents and the leaders of other nations have used radio and television - was it Roosevelt who instituted a weekly radio “fireside chat” with the nation? Today, social media allows anyone to deliver their message to a national and global audience unmediated by the press or advertisers. It makes sense for Obama to use YouTube during the transitional months - there can only be one President at any given time so he cannot broadcast a weekly address on the traditional broadcast media without undermining the sitting President. YouTube is the perfect alternative, enabling him to continue communicating his agenda in this hiatus period while connecting with the younger demographic his campaign was so successful in capturing via a thoroughly 21st century, up to the minute, “hot” medium.

Here is his Thanksgiving address.

More to explore

The Social Media President

Barack Obama’s ChangeDotGov YouTube channel

If anyone is still sceptical about the power of social media, all you have to do is take a look at its role in the making of America’s first African American president. Of all the candidates, Barack Obama has probably been the most socially connected online throughout the Democratic nomination race and also in the last year going head to head with John MCain. So, what platforms was he using and what effect did they have on the outcome of the election?

Back in the summer of 2007, I spotted that Obama had signed up for a Twitter account so that his fans and followers could keep up to date with his every movement. As of this week, you can see the “tweets” alerting his followers of the last frenetic activity on his campaign trail as he tried to squeeze as much face time with the public as possible.

The tweets link to live video on his very own social network my.barackobama.com, developed with the input of Facebook co-founder Chris Hughes. Obama also has a Facebook page with over a million “friends” and a Facebook application as well as a presence on MySpace. TechPresident.com gives a good analysis of these three social networks in “You’ve Got a Friend in Barack Obama”.

There is an official Obama Blog on his website, run by staffers and with a range of multimedia content, including live video such as his victory speech streamed via social networking video site Ustream, as well as YouTube videos.

Beyond this handful of tools, you can see on his blog links to “Obama Everywhere” - other platforms where he has an online presence, including interactive opportunities via mobile phone.

But a bunch of social media tools in themselves are not going to make a president all by themselves. The key is how they were used by the Obama campaign. Supporters, fans and followers were encouraged to take an action to show their support for the campaign - whether by organising local events or giving a donation, however small or large, or raising funds. According to the BBC, Obama’s online campaign “attracted more than three million donors. They donated about $650m (£403m) - more than both presidential contenders in 2004 combined.” With an overflowing war chest, he could out-do McCain by buying more airtime in the traditional broadcast media and also extend his own on-the-ground real world contact through more local outreach offices than the Republican campaign.

The BBC also reports that “Mr Obama had an unprecedented level of support among young people and new voters in the 2008 election. He won the votes of those under 30 by an impressive 66% to 31%, much higher than in any previous election. He also has a huge majority of those who voted for the first time, who supported him by 68% to 31%.” The Washington Post comments that the Millenials (those under 30) “are migrating toward each other, regardless of race or ethnicity. … (They) may have found their first president — one who engages them in their own space.”

Obama’s success was not entirely due to social media but he used it smartly in conjunction with other communication tools. Broadcast media is still hugely influencial and there’s nothing that will replace face to face human contact whether it’s through speeches at rallies or simply walking amont the people and kissing babies. But social media broadened his reach to those people he might not have otherwise been able to connect with and it also enabled ordinary people to do small things which came together as a whole to contibute to an enormous win.

Picture: screenshot of the official Obama website

Following up from my post the other day on my blog FusionView.co.uk about using the live streaming video application, Qik, it looks like the Singaporean Prime Minister, Lee Hsien Loong, is also a Qik fan:

The Singapore Straits Times reporting on the event, wrote, “Mr Lee’s candid camera moment held a serious point. Anyone can now be an amateur film-maker, capturing politics on film, and people will do so.” The PM’s use of Qik indicates a relaxation on the ban of political films that had been in place for 10 years, according to the report, and is welcomed by local filmmakers.

Interestingly, Singapore’s satirical blogger “mrbrown” is also using Qik . The tagline of his blog is “L’enfant terrible of Singapore” which hypes up his reputation as the country’s “badass” blogger. In 2006, he hit the headlines for “hit[ting] out wildly at the Government and in a very mocking tone”, as reported by Asia Media. He was allegedly suspended from his position as a part-time columnist for a local newspaper for this, according to Vnunet.

As new technology empowers citizen self-expression globally, these are going to be interesting times for countries like Singapore which have traditionally preferred their citizens not to engage in outspoken public debate about political matters or matters that are deemed culturally sensitive by the powers-that-be.

You don’t have to be glued to the telly this summer to follow the Olympics. You can watch it online from your desk at work or on your mobile phone anywhere you can access the mobile internet. According to Fierce Mobile Content, an up to the minute study by NBC Universal reports that, “74.6 million viewers tuned in for Friday’s Opening Ceremonies–while television accounted for 94 percent of the audience, online viewing represented 5.7 percent, mobile TV accounted for 0.03 percent and only about 36,000 viewers (0 percent) watched via video-on-demand.”

This is likely to be the first time that many people are using their mobiles to watch TV, according to the report, and no doubt a lot more people are watching online who cannot get to a TV. So the increased viewer numbers overall is good news for the US TV channel NBC as they are one of the key US broadcasters offering live coverage of the Olympics online and via mobile - once people get the hang of using new technology and get used to having that universal access, they are likely to want more. Increased access to content via a variety of media means, of course, increased viewer numbers overall and that’s good for advertising revenue - and may even translate into people willing to pay in the future for the convenience of, say, mobile content delivery.

The NBC online site offers viewers the option to be alerted when an event starts as well as “video to go” if you missed it. There are also downloads of highlights, results and medals listings, information about competing countries and online games to play. And, evidence of the growing Hispanic demographic in the US, a Spanish version of the site.

In the UK, the BBC also offers live video coverage of the Olympics online with a live text commentary. You can receive video masterclasses on your mobile phone - eg explaining the art of tae kwan do - and also take part in a live streaming discussion via text (Text 81111 with “OLYMPICS” as first word - UK users only). You can also receive text alerts for the events you want to watch live. For the mobile site, type http://news.bbc.co.uk/mobile/ into your phone’s browser. Like the NBC site, there are medal and results listings. There is also a section featuring BBC Sport’s Olympics Monkey - a cartoon mascot of sorts derived from the Chinese mythic hero Monkey - with games and quizes.

In fact, checking out the BBC mobile page opened up to me a whole world of mobile BBC content beyond the Olympics - including previews of the thriller series Spooks, text recipes from a cookery programme and the chance to share your snapshot of a newsworthy event direct from your mobile phone.

In China, too, mobile coverage of the Olympics is ubiquitous, according to Reuters. The report quotes Yun Weijie, president and chief executive of Telegent Systems, a Silicon Valley semiconductor maker: “TV will become a standard feature for cellphones in China by the end of this year, just like cameras.”