Archive for the 'Social Networks' Category

What if we were to hook up with old friends in real life the way we do on Facebook? What if we related to our friends in the real world as if we were on Facebook?

This video gives us a taste of what may lie ahead for our friendships…

I’ve been exploring the mobilesphere recently - partly for my own interest (since I got a new mobile phone with internet browsing, email and a camera all-in-one) and partly for a section on mobile phone marketing in my book New Trends in International Public Relations.

Websites are currently optimized for a browsing experience from your desktop or laptop, both of which these days have speedy and powerful processors so that the website loads very quickly on your screen. The consequence is that many websites - as well as blogs and other social media spaces - have been designed with a lot of features, including multi-media, so that a visitor has a top-notch experience on the site. All means that a lot of data (measured in bytes - as in byte, Kilobyte (Kb) and Megabyte (Mb)) is transferred from the website to your computer for every page that you access. Mobile phones at the moment do not have the same processing power so access to many websites can be very slow.

WiFi is often free at cafes, offices and some public spaces - and of course, if you visit someone’s house with WiFi, you can log on to their system there. So, using WiFi, you can access the web for free. But if you are someplace where you can’t access WiFi, you have to pay for data transfer to your mobile phone provider to use the 3G connection - this is charged on a per byte basis. You can usually buy a monthly package data package eg so many Mbs for £X and there are some unlimited packages (though read the small print: in the mobile world “unlimited” doesn’t actually mean that at all!).

Data rich websites and costly data connection means that surfing the web by mobile phone can be a painfully slow and expensive business. And yet, more and more people seem to be accessing the internet from their phones. You can see the appeal - the phone is the communications gadget that many people have with them all the time. And many people have a lot of time where they are hanging around in between home, office and seeing friends eg while on the train or on the bus. A good way to while away that time is to access the web - check or write emails, chat with friends online, faff around on a social network and all those other things that you would do on the computer.

To best capture this audience, there are applications that can minimise the time it takes for webpages to load as well as minimising the amount of data transferred so that the mobile browsing experience is fast and cheap - while at the same time maintaining an attractive user interface. I’ve discovered a couple of these applications so that I’ve enabled my two blogs, Fusion View and ZenGuide, to be accessed as mobile versions.

The first is via www.mippin.com. I signed up for a free account and created Fusion View Mobile at mippin.com/fusionview and ZenGuide Mobile at mippin.com/zenguide. Mippin positions itself as a mobile social network for news and blogs so that you can access such sites entirely from within the Mippin network. I like Mippin because of the attractive first page when you arrive at my blogs - there’s a list of simple headings with photos from the relevant posts. At the bottom of each post, you have the option to email the post, Twitter it or Share it on Facebook, which gives an added interactive, social media experience. The main mobile Mippin site itself offers you mobile-optimised aggregated news and blogs to read when you access it on m.mippin.com.

You can get ZenGuide on your phone via Mippin by clicking on the “Make it Mobile” badge on the sidebar on far right of the site.

The second mobilising application is www.mofuse.com, which also offers free accounts. I created Mofuse versions of Fusion View Mobile at fusionview.mofuse.mobi and ZenGuide Mobile at zenguide.mofuse.mobi. This applicaiton has one specific function, which is to optimise your site for mobile browsing. The first page when you arrive on my blogs offers a neat list of the post headings but without images. Clicking through takes you to the whole of relevant post with the photos as well. You can access the comments to the post directly within the Mofuse interface (in Mippin, you have to leave the Mippin interface to do that) but there is no social media element whereby you can email the post etc in the way that you can within Mippin.

You can get the Mofuse version by clicking on the blue “Mobile” badge on the sidebar on far right of the site.

Do check out both versions and let me know what you think. Do you prefer one over the other? Are you more inclined to email a post / Twitter it or Share it on Facebook - or are you more interested in interacting via the comments section?

We met up with some friends recently whom we had not seen for almost 18 months even though they live in London. That’s part of the London thing - everyone is so busy that it’s difficult to make time to meet up and before you know it, several months - and even years - have passed. For this meet-up, we had to put it in our diaries almost 4 months in advance as it was a matter of co-ordinating 4 diaries and different work patterns and commitments.

We were all so delighted when we finally did meet for a meal last week at Carluccio’s. We talked non-stop, catching up on what we’d all been doing and letting the conversation flow whichever way it fancied - writing, literature, social media, karate, running, health, throwing out old clothes… At the end of the evening, we promised not to leave it so long next time and planned to meet again before too long. I really hope that we will stick to our good intentions as I really enjoy the company of these friends.

I’ve been blogging about “friends” for a couple of weeks now, especially in the context of Facebook and meeting up with these real friends made me think about how my friendships in recent years have evolved since the arrival of social media into my life.

One of the reasons we had not been much in contact with these friends we met at Carluccio’s was that they are not very wired - we’ve exchanged a few emails over time but mainly to do with arranging when we next meet. One of them does not have a working email address. They are both too busy to spend much time online.

In contrast, Angie and I both love emailing, Skype, instant messaging, reading and writing blogs and do spend some time of Facebook even though we’re not great fans of it. Consequently, we have tended to keep up with those friends who are easy to connect with in these digital spaces. More than that, these digital connections have strengthened many relationships which might not have otherwise thrived. I’ve got to know my cousin who lives in Bath so much better in the last two years than in the 40+ years that we’ve been cousins - she and her husband are the most wired couple we know and as a result of Twittering, blogging and Skyping, we come across each other’s daily inconsequentials. Because of her tweets, I know when she takes the kids to the pool and what she’s making for dinner: not the most exciting news but it’s the kind of thing that if she were in my neighbourhood, we might natter about over the garden fence. It’s the small things that can nurture long friendships as much as the deep conversations about life, the universe and everything.

With my non-wired friends, I make a conscious effort to phone them, especially those who live in the Midlands or Yorkshire or Wales or elsewhere far from London, and it’s great to have a long chat over the phone. But it takes a lot of conscious effort - it has to be in the evening after work but not during dinner time and also not too late (I’ve never been sure when “too late” is - 10pm and after?). You also have to hope that you are both on good form so you can have a good conversation - long silences and flat exchanges over the phone are just too awkward. And then after you’ve psyched yourself up for all this, you get the answermachine and you have to leave a message and then it’s up to them to call you back and hopefully, they won’t get your answermachine - and so the game of telephone tag goes on until you both are home at the same time. Whew, exhausting!

Or worse. They don’t call you back. Uh-oh. Does that mean they are snubbing you? They are too busy to call back? They meant to but they’ve forgotten? They are in the throes of a crisis and it’s not the right time for a chat? Or you left your message on someone else’s answermachine - after all it was that electronic lady’s voice on the voicemail and not your friend’s voice…? Do you call again? How many times should you call again before you become a friendship stalker?

You see, it’s all too fraught, this old-fashioned telephone thing, lovely though it is when we do manage to speak. I’d love to persuade these dear but unwired friends into the world of online connection but could I? What will bring them round to the digital way of doing things? Should I even try?

Photo: thanks to Rev Dan Catt from flickr.com (CCL)

Blogging about Facebook etiquette last week got me thinking about what I do on that social network and how much of a role it plays in my online social life - and to be frank, I don’t spend that much time there. You would think that I’d be a great fan, seeing as I’m such a social media aficionado. So why does it not ring my bells, as they say?

After mulling over this for awhile, a number of things struck me:

• For many people, especially those new to social media, Facebook feels like a safe, contained space for them to play in - the nice, white gated community of the internet. For me, I like the great open spaces of prairies beyond that offers a vast range of blogs, images, podcasts and video. 

• In particular, I really enjoy reading great blogs, which can be stimulating, intriguing, engaging, amusing - and I like joining the discussions by adding comments and sharing my thoughts around a thought-provoking topic. The interactions on Facebook are geared for chit-chat rather than longer, in-depth discussions.

• The activities most people engage in on Facebook seem to be fairly trivial - sending Hatching Eggs and the like. Which is fun and a way of saying to someone, “I’m thinking of you” that is different from sending them an email, where you feel obliged to say something more than those few words. I enjoy that from time to time but it’s becoming wearing when you are constantly inundated with variations such silliness - and especially when you have to download the application first in order to receive their greeting AND you know that the person sending you the interaction has just downloaded the application and hit “send to all your friends”. Having fun with your friends has never been so easy - or so automated.

• The Facebook mini-feed keeps you up to date about what your friends have been up to - but it mostly shows you what they’ve been doing on Facebook. It’s all about what Facebook applicaitons they’ve added, what Facebook groups they’ve joined, whose Facebook wall they’ve written on etc and not what they are really doing in their real lives. I prefer dipping in and out of my Twitter stream where my Twitter friends are sending out little messages about what they are doing and about blog posts or real world news stories they’ve been reading - and increasingly, videos of what they are up to. All this can be done from their mobile phones, including live video streaming via Qik.

• Facebook inundates you with ads in the sidebar and also with ad-items that pretend to be part of the min-feed. Its Beacon application which added users shopping activities to the mini-feed as if those users endorsed those products caused an outcry recently. So far, Twitter seems to be ad-free.

• Facebooks seems to be private but it is less private than you think. If you want to be sure about privacy, make sure you check that all your privacy settingsare enabled. This apparent privacy and the naivety of users inexperienced in web-safety has led to the recent hoo-ha over employers finding out about staff’s private indiscretions.  If in doubt, treat Facebook - and any other social network - as a public space.

• Inexperienced users have also left indiscrete messages on each other’s Walls, which can be seen by all the friends of the Wall-owner. It is also very easy to mistakenly send a message to “all ” your friends. When replying to a message sent to “all” from one friend, I don’t think there is an option to reply to that one friend - your reply goes to “all”. This is all potential for tension and drama between friends if someone sees a message they should not have etc….!

So, my final verdict is: Facebook is as good a place as any to start your social media exploration but it’s not as private as you think it is. As with any public space  - or semi-public space like your office, school, college or community space - take a moment to think abuot how what you say and do might be taken. And don’t leave private information lying around, in the same way you wouldn’t leave your wallet, driving licence, passport etc lying around the office or in a lecture room.

If you like to see what your friends are up to in terms of real world interactions rather than just their interactions with Facebook applications, check out Twitter - my Twitter feed  at www.twitter.com/fusionview may be a good place to start, and in particular you can see the mix of people I follow for the news items they share via Twitter and also the more personal daily activities that others I follow tweet about. br />
Photo: of gated community thanks to Dean Terry on flickr.com (CCL)

Someone (let’s call her Rachel*) asked for my advice about Facebook friending etiquette the other day. We are both friends in the real world (an old Uni pal) and we are also friends of Facebook. Rachel, who is an internet newbie who stays mainly on Facebook, had received a “friend” request from a business colleague of her husband’s.

Rachel told me, “I don’t know what to do. I use Facebook for my close friends and family and this lady is nice but she’s - well - a business contact. If I accepted, she’d be the only non- “real friend”. And I use Facebook for, you know, personal stuff that only friends and family would be interested in. But I don’t want to be rude.”

This is a dilemma I’ve come across a number of times.

With people you don’t know at all who just came across your profile on Facebook and try to “friend” you because their aim is to reach, like, wow, 1,000 friends, man - you just ignore them. That’s easy.

With friends who are your real-life friends ie you know them in the real world and they actually are your friends in that sense of the word, that’s easy too - you accept them.

It’s these in-betweeny people who are your acquaintances or business colleagues or someone you met at a party and spoke to for five minutes - what do you do about them? For me, my Facebook profile and all my public online presences are part of who I am in public and relate to my profession as a writer and social media specialist so if the person fits with that public me, then I accept them. For private personal connections, I maintain private spaces eg for family photos and videos.

For Rachel and many others like her, her presence online is not part of a public, business-related presence and she’s just having some fun with friends and family. This is where privacy settings and more “un-friendly” conduct becomes necessary - and is quite legitimate. I suggested that she explain to her husband’s business colleague that she uses Facebook for family and close, personal friends only and if she’s worried about the colleague taking it the wrong way, to make sure she knows that Rachel can be friendly in other ways that work better for the nature of the business relationship.

As we live more and more of our lives online, privacy issues are going to become more and more relevant. At the moment, there are no rules of etiquette for social interactions online and generally, what we’ve been using in the real world works too online. But new etiquette is bound to evolve as new issues and circumstances arise. In a case like this, it’s a matter for Rachel to find a way to best negotiate who she friends and what personal information she shares online - but it’s also a matter for the business colleague to respect the privacy of the person who does not wish to “friend” her online (although Rachel may be comfortable meeting her from time to time in the appropriate business setting).

So, Rachel didn’t accept the friend request. What do you think? Would you have friended this colleague anyway?

*not her real name

Photo: thanks to jennybento from flickr.com

Did you know that you can stream your blog feed so that it shows up on your Facebook profile automatically?

This is a great way to share your blog posts on Facebook without any extra effort.

In your Facebook page:

1. Go to the Applications section on the left margin
2. In the list of Applications, click on Notes
3. You will be taken to the Notes page. On the right margin of the Notes page, you will see the option to Import an external Blog - click on that.
4. On the Import a Blog page, insert the URL of your blog.

• If you have a domain name that points to an underlying blog eg “www.mysite.com” that points to “www.mysite.wordpress.com”, you should insert the URL for the underlying blog ie “www.mysite.wordpress.com”

• This only works if you have a “real” blog ie one that has an RSS feed

• If you are not sure what your blog URL is (eg if your blog is part of a larger business website), open another browser window, go to your blog page and copy the address in the URL address bar at the top of the screen.

5. Click Import

It should now import posts from your blog.

For an example, visit my Facebook profile and you should see my imported notes in my mini-feed.

by Angie Macdonald

The hype around social media continues to grow as millions of people globally join social networks and online communities. The marketing value of these tools is enormous yet many businesses are still not sure what they are and how they can use them.

On Thursday evening I went along to a talk at the City Women’s Network entitled Social Media: Online Communities and Your Business to hear three experts explain how businesses can take advantage of all that social networks and online communities have to offer.

First up was Giles Colborne, Managing Director of cxpartners who explained what online communities are and how they work. There are many different types of communities on the web; communities of support like the American Cancer Society and Trip Adviser, communities of friendship like Facebook, communities of ideas such as Boxes and Arrows, where professionals exchange knowledge, and finally, communities of expression, as in sites like Flickr and Last.fm.

What makes communities different is the issue of control. Unlike the authoritarian approach of most corporate cultures, control in online communities lies in the hands of the people using them.

The best way to approach starting your own online community is to treat it like organising a party and to think of the kind of people you’d like to attract, from an attentive host to lively social hubs and of course, your loyal friends. It is the type of people who join and participate in your community that will make or break it.

Kristin Berg, Planning Director at Euro RSCG 4D spoke about why communities and social networks are important.

If you are a business, chances are your target audience are already spending their time online in social networking sites like Flickr and Facebook. Word spreads fast in these online communities and companies need to monitor what people are saying about them and try and influence what they can.

Also, consumers are starting to interact with brands online in a manner which involves interaction, involvement and co-creation. The result is that consumers show more loyalty to the brands they feel a part of.

The benefits for businesses wanting to make use of online communities are numerous, including market research, the PR value that comes from being seen as the first to do something and advertising in the form of pre-launch product buzz, as in Microsoft’s new ZuneScene rival to the iPhone.

Companies like Sheraton Hotels and Coca-Cola have created brand engagement and engaged consumers online by asking guests to send in video stories about their trip for the Sheraton website and contribute design ideas for a new Coke bottle. The possibilities are endless.

Yang-May Ooi, Partner at Social Media Consultancy ZenGuide told about The Housing Finance Corporation’s blog or online discussion space, THFC Space, which she was involved in setting up along with CEO Piers Williamson.

A blog seemed the perfect platform to replace the quarterly newsletter that was emailed out in PDF form and promote the image of THFC as a modern, forward-thinking financial organisation.

It was decided to target the key influencers in the Housing Finance sector and gear the content towards what the members are interested in. The “bloggers” on the site include the key influencers in the sector as well as THFC staff.

Ensuring the success of THFC Space involves an editorial management policy with a blog editor and the CEO as the Managing Editor, who plays an active role in driving the project forward.

Outcomes of this project have included membership growth, an increase in discussion and increased marketing awareness amongst all at THFC.

The talks were followed by a lively discussion which touched on the issue of security and how to decide which social network to use. All in all, I thought the speakers made the idea of social media and business less scary and more accessible. It was a thoroughly enjoyable evening and really encouraging to hear such enthusiastic and positive comments around social media from the businesswomen in the audience.

The dark side

“The online world can lead to isolation and anti-social behaviour. It’s all very well having all these virtual friends on social networks but they can’t give you virtual hugs. You need real people for that.”

“Facebook and social networks are dangerous because you can lose your privacy. I would never want to put my details on Facebook.”

“I don’t read blogs. They’re not relevant for businesses, are they?”

“What’s social media? I don’t like computers. It’s all much too modern for me.”

These are a some comments that came up recently in a number of conversations I’ve had over the last year with some business people, intellectuals and professionals. It seems there are many people who have not yet had the time or readiness to be introduced to the remarkable opportunities for human communication that is available through social media tools. One of them even said to me, “It’s so refreshing to come across someone who is so positive about social media for a change.”

I felt like I was the odd one out at these particular gatherings. For awhile now, many of my closest friends and colleagues are happy social media campers like me and I’ve met numerous business people and professionals who are engaged and curious about the possibilities of online communications. So it has been a surprise from time to time to have been the lone voice of enthusiasm. It got me thinking. Why am I so positive about social media?

The bright side

There used to be an ad for BT, British Telecoms, the phone company with the tagline “Reach out and touch someone”. In my mind, social media offers exactly that experience. Perhaps I’m more sensitive to such opportunities, having lived apart from my family since I was 12. All the way across the vast globe, my parents and family were home in Malaysia while I grew up during my years at school and university here in England. The only communication used to be letters that arrived a week after they were written or through echoey, expensive phone calls once every few weeks. It could be lonely, counting the days till the next holiday when I’d be able to see my Mum, wondering what my family was doing just at that moment, imagining them having dinner together in Malaysia eight hours ahead while I was in a Maths lesson.

So, how amazing it is now to be able to email a message within seconds, type out an instant message - well - instantly, speak with my family online free or for a few pence and even see the other person face-to-face online as you do so. How fantastic to make new friends through blogging about shared interests even though you may be on different continents. How incredible to be able to follow each moment of another’s life through Twitter or Facebook status updates.

Existential crisis

And I don’t think it’s just me trying to recover from childhood loneliness. The reason so many millions have engaged so intensely online is because of the very human urge to connect with others and to express ourselves.

Yes, there are people who isolate themselves in their rooms all day playing on the internet. In India, universities have become increasingly concerned about increased suicide rates which they link to too much time spent on social networks. In Japan, a young girl blogged about killing her mother and her public journals were only investigated after the mother died - and it was found that she did indeed kill her mother. For me, the question is what kind of society drives young people into isolation because they feel they can’t talk to real live people right there next to them so that they feel that they can only engage online? How are those live people right there next to them not engaging with them, not hearing them, not understanding them?

Facebook

Using blogging and Facebook, I keep in touch with my family and friends in Malaysia and all over the world. I have made new and interesting friends whom I have met subsequently in real life and who continue now to be real as well as virtual friends. OK, I can’t get a virtual hug but I can get a verbal one through their written, audio or video messages - which must surely be better than the silence of being offline and disconnected from this global neighbourhood. In my real life, I still have my friends and family in the flesh who give me the real hugs and I reckon a lot of bloggers and social networkers enjoy that, too. It just means that my friendships and relationships are no longer all bound by having to physically being in the same place with those others.

Yes, you can lose your privacy on Facebook. But only if you choose to upload your personal data like your date of birth, your mother’s maiden name, your social security number etc. No-one is forcing you to do that. And, yes, employers are now checking Facebook profiles before they hire and an inappropriate photo of you can affect your chances of getting the job. With Facebook, the key is to use it judicously and to look at the privacy options you can set. It is prudent to think of it as a public space rather than a private one. There are advantages if you navigate your way through such a public space wisely - for example, you can ask for introductions from friends to other friends - which is particularly useful in a business context, replacing the old-fashioned letter of introduction.

Beware FUD

Crime, suicide, isolation, murder and loss of personal privacy are important issues and I am not dismissing concerns about them. It’s just worth stepping back for some perspective and context - and for the other side of the story to be offered up. There are millions of blogs and millions of people engaging in social networks and online games. In most cases - ie in millions of cases - these experiences are positive and the new technology is helping people connect with each other. Traditional media like newspapers and broadcast media thrive on FUD: Fear, Uncertainty and Doubt - no-one buys the paper to read that everything is fine and dandy. So newspapers etc will naturally pick out the doom and gloom stories. If you rely on the traditional media to tell you about social media, you’re only getting one side of the story.

Social media is here to stay and I think it’s a shame for those who choose not to engage out of FUD. They are losing out on ways to connect with friends, colleagues and family that can enrich their personal and business life. If you met your friends in a public place like a restaurant or on the street, you’d be sensible - you wouldn’t leave your handbag in an easily snatchable place, you wouldn’t give out your private details to a stranger walking by and so on. So it’s the same with social media - be sensible and you can get the best out of the time you spend online.

Photo: thanks to Ondra_L from flickr.com

The world wide web. Social networks. Links. Making connections. Creating communities. The internet.

All these words and phrases evoke images of a spider’s web, a network of connections, chains, groups of people, fishing nets - so many things that bind us all together.

One of the powerful currencies of social media is links - because links help you move up the searchability ranks and also up the rank of authority. It comes from the early origins of the internet which began in the world of academia. Academic texts that are referred to by other academic writers gain the reputation of being authorities on that particular subject. The more a particular text is cited, the greater the authority. So, for example, in the world of psychology, textbooks invariably cite Freud - but they are not so likely to cite an unknown student’s dissertation. Freud is an authority - and is likely to stay one - while that unknown student is not unless he/ she gets their dissertation noticed and cited by other academics. And cited a lot.

So with blogs and websites and other online content: the more other sites link to your blog, the greater your blog is considered an authority. Technorati is a website that calculates your blog’s ranking in the world of blogs so you can see how you compare with the top blogs like Endgadget (No. 1) and Boing Boing (No. 2) - they are the blogs that are linked to the most.

There’s a delightful application called TouchGraph that helps you visualise the network of communities and connections that you are in. Here is a screen shot of the connectivity for my arts and writing blog, Fusion View (No. 69,776* on Technorati).

(Click on the picture for a more detailed view)

To check out how connected you are, go to TouchGraph and type in your blog’s URL and it will generate a swirling, moving net of all the other blogs and websites you are linked with. It’s wonderfully hypnotic, reminding me of the adage that no-one is more than six people away from anyone else (”the six degrees of separation”).

And if you haven’t already done so, sign up at Technorati and “claim your blog”.

~~~~~~~~

*It seems that breaking through the top 100,000 Technorati ranking barrier is a big deal on the blogosphere, as testified by some of the blog posts that celebrate that breakthrough. So, I guess I need to do something like throw my mouse in the air and douse my computer with champagne or something…!