Archive for the 'New Trends in Internationl PR' Category

I set up my International Public Relations bookproject wiki a few weeks back but I’ve been hesitating about announcing it on my blogs. I finally blogged about it a few days ago and invited comments and input - and I hope very much that you will help me with my research by getting involved in this project. But the reason I hesitated is that having set up the wiki online, I found that I have a strong streak of “command and control” in my character.

I wrote my two novels all by myself and did not show them to anyone until I had finished typing “The End” on the last page. I did invite input from experts on some of the background information that I needed to create a real world for my characters to inhabit and I did occasionally discuss motivation and plot points with my writer friends. But I kept the bulk of the story and text to myself during the 18 months or so that each book took to write. And I felt very much in control as the author and creator.

So while the “social media”, open and transparent part of me is all for having a go with writing a book via a wiki online, the old-fashioned author in me has been feeling somewhat uncomfortable about this new way of doing things. Will people nick my ideas/ thesis? Will people give me unsupportive criticism? Will I feel pushed and pulled by others’ input? Will I no longer feel like the author of the work?

My worries took me by surprise as I had always considered myself an open and trusting sort of person. (Though perhaps my years of training as a lawyer has overlayed that with an armoury of suspicion…?) Friends and colleagues gave me differing views. Some advised, no way should I put it up online as people might steal my work. Others were more of the attitude: well, try it and see. The advantage is that I can invite the help of others who may have more expertise of a particular issue than I have and I always liked the saying, “two (or more) heads are better than one”. And since I may be approaching experts with whom I have no personal connection, I can refer them to the work online for them to get a sense of what the book is about and whether they feel comfortable contributing to it. Also, as I would like to include a strong cross-cultural focus, having an online presence accessible from all over the world can only be a good thing.

A number of much more well-known authors than me have shared their books online while they’ve been work in progress. Chris Anderson blogged his book The Long Tail and developed it with readers’ input. Marc Wright over at simply-communicate.com is also using a wiki for his book Handbook for Internal Communication, due for publication in March 2008. So I reckon, if it’s good enough for them, it’s good enough for me.

So far, I’ve put out a few feelers to a number of experts and I hope to speak to an Italian writer next week and also a Korean social media / tech CEO based in Japan.

Do go and check out the bookproject wiki - and let me know if you have any thoughts on any of the issues I’m researching. Drop me an email via the Contact form above or add a comment.

Photo: thanks to smackfu from flickr.com (CCL)

As I’ve blogged about before, I am co-authoring the social media sections of a book on New Trends in International PR to be published internationally by UK publishers Kogan Page in early 2009. I am trying a social media experiment as part of the book - I am posting my research online on a wiki and inviting readers to add comments and share their knowledge with me. I hope that you or your contacts may be able to help with this project.

Many books on social media as well as books on public relations have tended to focus on the West, and in particular the US and UK markets. But globalisation and social media, as you know, are rapidly changing the landscape of communications. Influence is shifting from organisations to individuals and the voices of Asia, Africa and non-Western cultures are becoming increasingly significant on the world stage.

Our book aims to explore the landscape of new communications from a cross-cultural perspective with special focus on Asia as well as other non-Anglo-Saxon cultures.

Would you - or someone you know - be able to give me an cross cultural perspective around how social media is used in Asia, Africa or South America? For example:

# What businesses in those regions/ cultures blog or podcast? What about not-for-profit organisations, politicians, campaigners, activists, solo professionals - do they use social media to help their enterprise?

# What is the impact of social media and networks like Facebook on business, culture, politics, relationships etc in those cultures/ regions?

I would like to share a strong cross-cultural perspective in the book, so I hope very much that you can help.

You can find out more about the book and follow my research at http://new-trends-in-international-pr.pbwiki.com/.

For others who have already contributed to the project, please see http://new-trends-in-international-pr.pbwiki.com/Acknowledgements+to+Contributors

If you’re able to share our views with me, you can contact me via the book wiki at http://new-trends-in-international-pr.pbwiki.com/contact.php or via the Contact link at the top of this page.

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Photo: from sxu.hu (free)

Following on from my post about the founding father of the web, Tim Berners-Lee, who created HTML and the follow up, giving a bite-sized explanation of Web 2.0, here is an excellent video that animates the whole story from the humble beginnings of HTML code to the dynamic interactive arena that is Web 2.0 - and how Web 2.0 and social media is now making us re-think copyright, authorship, rhetoric and just about everything else.

Thanks to Lucy Soutter for sending me this video.

I received an email in my Inbox a moment ago from the Online Journalism Review reporting that a German website is calling on the world to declare today, 04 Oct, “Free Burma Day”. The article explains:

“The state-controlled media in Myanmar has been tight-lipped, to say the least. Communication with international news organizations has been spotty, and soldiers continue to turn reporters away at the borders. The message has been clear: “Nothing to see here.”

But armed with cell phones, cameras and laptops, common citizens and protesters stepped in to expose the conflict in real time. Some ran blogs of their own. Many dispatched pictures and videos of police violence to off-shore bloggers and news sites. Either way, they loosened the government’s chokehold on communication.

Now, with the ebb and flow of information from within at a standstill, the offshore sites are left to sustain awareness. A brand-new site out of Germany, Free-Burma.org, calls on bloggers around the world to post a “Free Burma” awareness graphic on any posts today, Oct. 4. Organizer Philipp Hausser talked to us about “International Bloggers’ Day For Burma” and the impact of Myanmar’s citizen-journalist phenomenon.”

You can read the full article Bloggers organize international day of support for Burmese freedom

I’ve been watching the escalation of the tension in Burma through the blogs and online news. Here are some links:

Burma Digest - disturbing photos, videos and reports from right there in the demonstrations.

YouTube channel of niknayman - including footage of a dead monk floating in a river

The Democratic Voice of Burma

The Times article on bloggers who risked all

Del.icio.us tags for “Burma” - these show items bookmarked by web users around the world who have found articles and videos on Burma and tagged them in their bookmarking account at del.icio.us. (There’ll be those related to non-political events as well)

To find out how you can take action, spread the word, do your bit, go to the Free Burma website.

I wrote about The World’s First Website a couple of weeks ago to share some of the research I’ve been doing on the history of the web for the book I am co-authoring, New Trends in International Public Relations.

My next batch of research takes me forward from 1991 when Tim Berners-Lee created the first website to 2004 and Tim O’Reilly, CEO of O’Reilly Media, a leading computer book publisher, and internet thought-leader. O’Reilly coined the term “Web 2.0″ for the first Web 2.0 Conference.

The website for that milestone conference states “The Web 2.0 Conference is of, for and about the leading figures and companies driving innovation in the Internet economy. The conference will debut with the theme of “The Web as Platform,” exploring how the Web has developed into a robust platform for innovation across many media and devices - from mobile to television, telephone to search.”

O’Reilly’s article “What is Web 2.0?” offers a detailed analysis of the design concepts, technological infrastructure and online user-behaviour that make up Web 2.0. You can also read the original press coverage and presentation files from 2004 for an in-depth course on all the issues - see the Additional Resources section below.

For present purposes of this bite-sized history lesson - the phrase Web 2.0 is generally accepted to refer to online media and platforms that have the following characteristics:

• Content is user-generated - think of YouTube which provides the platform for you and me and the rest of the world to upload our own videos.

• Collaboration - users work together to produce the information on a site. The most famous is probably Wikipedia, the online encyclopaedia that anyone can write for or edit. There are also other sites such as Hotspotr, where anyone can upload information about cafes and other public places with WiFi access.

• Conversational - people can engage and discuss whatever issues take their fancy, from politics to gadgets to knitting. Think of blogs, forums, message boards, chat rooms

• Immediate - the applications are easy to use, easy to publish, easy to receive information from and also instantaneous, thanks to the RSS feed.

• Searchable - beyond Google and search-engine search, tagging allows users to assign keyword tags to content or data that they publish to make it more searchable and sortable. As more users use more common keyword tags, the database of knowledge grows even more - so to some extent, tagging also falls within “collaboration”

• Community - forums and blogs as well as social networks like Facebook bring people together online

• Open source - platforms like Facebook open up to developers so that a multitude of applications can be built around the core platform, faster and with more ingenuity than one central initiator might manage.

I’m sure you can think of other characteristics - please do add a comment or email me your examples!

So Web 2.0 is not really a new “version” of the web - there wasn’t a point where someone created a whole new software version of what’s online (like Microsoft issuing Windows Vista to replace XP). It’s more a state of mind or state of online interaction - and the phrase “Web 2.0″ is a useful short-hand to refer to the evolving way that the internet and online applications are being designed and used. You might just as easily refer to the “social media web” as social media tools - ie interactive online tools like blogging, podcasting, tagging, widgets etc - make up a large part of what is called Web 2.0.

Do you agree? Disagree? Let me know by adding a comment or sending me an email via the Contact link.

Additional Resources:

What I find interesting about articles and resources about the web or social media from a few years ago is that they take you back to the first time that concepts that we now take for granted hit the mainstream and it’s fascinating to see the commentators of that time analysing the impact that such technology would have and making predictions for the future. They say that a week is a long time in politics - on the internet, 3 years is like several hundred years: reading articles about social media from just a few years ago can be almost like reading the reports of people who were seeing the steam engine for the first time….

Web 2.0 Conference (2004) coverage - including articles on RSS, search, a look back Yahoo!’s first decade and the evolution of the web into interactive networks.

Web 2.0 Conference (2004) presentation files - including those from Technorati’s David Sifry on the State of the Blogosphere, Mary Meeker on the Internet in China and the founder and CEO of Craigs List.

While the majority of businesses and the mainstream are still wondering about dipping their toes into the Web 2.0 waters, the innovators and thought leaders will be looking beyond Web 2.0 when they gather for the 2007 Web 2.0 Conference on October 17-19 this year in San Francisco. The theme for this year is Discovering the Web’s Edge: “Surprising as it may seem, the Web has not infiltrated every industry–yet. So this year, we’ll delve into nascent innovation and attempt to parse the only-just-beginning-to-be-discovered territory at the edges of the Web. In 2007, we’ll slip past the mainstream and follow instead the road less traveled, the path taken by visionaries and those inspired by forces other than the tried and true. Who are the major players willing to take on new challenges, and the Davids that hold the promise of becoming Goliaths? What Web shortcomings still need to be overcome if we are to truly take the plunge into the next generation–and convince the next generation that we are listening? How can we respond positively to the cultural sea change the Web poses rather than being engulfed by it?”

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This post is part of my research project for the book New Trends in International Public Relations that I am co-authoring with business communications expert, Silvia Cambie. I am focusing on the social media aspects while she is working on the wider public relations issues.

You can find all my posts relating to this book project by clicking on the link in the sidebar New Trends in International PR under ZenGuide Projects.

If you have any comments or thoughts on any of the issues I’ve discussed in my posts, please do add a comment or email me. In particular, if you have any additional information or expertise that could add to the book, I would love to hear from you. Also, if you think that there are errors or inaccuracies in what I’ve said, I’d like to learn from you. I’ll credit you, of course, if your contribution is used directly in the book - you can check out my ongoing list of acknowledgements online. Please note that all contributions in respect of the book are subject to the terms set out in contributors release notice.

Photo: thanks to Mr Noded from flickr.com (CCL)

I’ve been researching the history of the internet and the world wide web as part of an introductory chapter on the relevance of the cyberworld to international public relations and communication. These days, we use the internet everyday to browse websites and communicate with each other that it is almost unremarkable. So, it’s been almost Zen-like to stop a moment and contemplate the amazing revolution that quietly took place in the 1980s and 1990s through the work of scientists and researchers who were then unknown to the wider world, building applications for their own use.

It all begins with defence and the military back in the 1950s and 1960s during the Cold War. The Soviets launched Sputnik in 1957 and the space race began. America saw the need for a nationwide network of communications as part of gaining the technological advantage. Over the next twenty years, computer-based communications networks were developed across university faculties and research facilities, connecting first universities in America and then including those in Europe.

Larry G. Roberts, Bob Kahn and Vint Cerf and Radia Perlman are some of the scientists who developed the networks, protocols and algorithms on which development of the internet was founded. They paved the way for the interconnected infrastructure of computers and cables that we now refer to as the internet.

It was only in 1990 that the first website appeared, building on all the technology and research that had gone before. Tim Berners Lee and Robert Cailliau, scientists working at CERN (the European Organisation for Nuclear Research), developed hypertext in 1989, the links system that allows us to click on text on a webpage and be immediately taken to another webpage - and that we all now take for granted .

Tim Berners Lee is also credited with inventing the HTML mark-up language and the HTTP protocol that are the building blocks of dynamic webpages. At their very simplest:

HTML is the code that gives the instructions for the creation of a page eg. for the layout and functions. For example, to make text bold, you preface it with an instruction in brackets “< bold >” and end it with “< / bold>“. To make a link, you preface the link with “< a href= [insert the site you want to link to]>” and then close it off again with “.

The HTTP protocol gives us the address of the webpage - take a look at the address of this and any webpage and you will see it begins with “http://”.

Taking hypertext, HTML and HTTP together, the world’s first website was put up in 1991 and you can still see it today at http://www.w3.org/History/19921103-hypertext/hypertext/WWW/TheProject.html
.

It explains what the WorldWideWeb is - initially the phrase was conceived without spaces and referred to as W3 for short - and in a bold statement set out the founding ethics of the web: “The project is based on the philosophy that much academic information should be freely available to anyone”. That core statement still resonates today in many of the debates about how websites, social media, information and creative products are used, shared and accessed online - all of which I will be exploring in more depth later as part of the book.

For now, let’s think back to 1991 and what we were doing back and how we were working while Berners-Lee and Cailliau were creating what seemed to be some fairly unremarkable few pages of text. I remember writing short stories on my Amstrad at home and watching as they installed computers running DOS at work so that the secretaries could learn how to word-process using WordPerfect. For communications, we relied on telephones, post and couriers. Faxes were fairly new-fangled and my friends laughed at me when I bought a fax for personal use. They also shied away from leaving voice messages when I bought an answer-machine with one large sized cassette tape for my outgoing message and another for incoming messages. Businesses sent out print brochures and hard copy mail or bought advertising space on print or broadcast media or billboards.

Within 10 years all our lives would be changed forever.

Photo: of Tim Berners-Lee thanks to hwsw.hu

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This post is part of my research project for the book New Trends in International Public Relations that I am co-authoring with business communications expert, Silvia Cambie. I am focusing on the social media aspects while she is working on the wider public relations issues.

You can find all my posts relating to this book project by clicking on the link in the sidebar New Trends in International PR under ZenGuide Projects.

If you have any comments or thoughts on any of the issues I’ve discussed in my posts, please do add a comment or email me. In particular, if you have any additional information or expertise that could add to the book, I would love to hear from you. Also, if you think that there are errors or inaccuracies in what I’ve said, I’d like to learn from you. I’ll credit you, of course, if your contribution is used directly in the book - you can check out my ongoing list of acknowledgements online. Please note that all contributions in respect of the book are subject to the terms set out in contributors release notice.

This is a list of people who have helped / are helping with the book what I am co-authoring with Silvia Cambie on New Trends in International Public Relations. Thank you!

(I will of course be updating this list from time to time as I thank more contributors.)

Kevin Anderson - Blog Editor of the Guardian, whom I interviewed for an article on blogging in Malaysia. The information he gave me is going to be very useful for the book as well.

Asohan Aryaduray - New Media Editor, The Star, Malaysia, who also contributed some very topical information about blogging and free speech in Malaysia for an article I was researching. The information will also be useful for the book project.

Lucy Soutter - for suggesting the title to the book as we walked in a park one summer morning.

NOTE: All contributions and help given in relation to the book are subject to the terms set out in contributors release notice.

I have also found useful information from the following resources - thank you to the individuals and organisations who have made them freely available on the internet:

www.boutell.com . Thanks to Thomas Boutell in particular for his World Wide Web FAQ

www.livinginternet.com

http://netforbeginners.about.com/

www.w3.org

Wikipedia

For the book that I am co-authoring New Trends in Internation Public Relations, my co-author Silvia Cambie and I are required by our publishers to give this standard notice to anyone contributing to the book whether online here on this blog or via email, correspondence, interview or other means.

By making a contribution to the book, you are agreeing to the following:

# that we may use your contribution and edit it for any purpose relating to the book including use in any publication, media or any other form of dissemination

# you assign to us all copyright in you contribution and give consent for our use of your contribution

# you also warrant that nothing contributed by you infringes the copyright or any other rights of any third party or is defamatory or infringes the right of privacy of any third party

# you are not entitled to any payment from any source in relation to your contribution or any publication or dissemination of it

The reason we need this release notice is that the publisher needs us to give similar warranties and promises about the content of the book to them.

Thank you for your understanding about this.

This is a cross-post from my writing and cross-culture blog, Fusion View

We see news items about politics and military operations in Iraq almost daily but sometimes, it can all seem very far removed from our daily lives.

The Alive in Baghdad project shows the ordinary lives of Iraqis affected by the conflict there. Their mission statement says:

“Alive in Baghdad is empowering Iraqis to share their stories with the world, and provides a place of education and interaction for global citizens interested in the real life political, military, economic and social situation in Iraq.”

This video features child artist, Sameer Muhammad and is father, Muhammad Rubaie, who are now refugees living in Damascus. “They, like many Iraqis, have been forced to flee their country and taken refugee in Syria. They talk about their lives as artists, and how they are continuing their work despite the circumstances.”

You can support this important project by donating via PayPal - go to their site at www.aliveinbaghdad.org to find out more.

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This is a powerful example of the use of social media to spread a message. These stories and narratives would not be so easily available a few years ago before YouTube and user-generated technology, when we were all more dependent on conventional news media as conduits for telling our stories.

This project is going to form part of my research for the book that I am co-authoring on New Trends in International Public Relations.

If you know of any other similar projects where people have come together to share their stories in this way through social media, please email me or leave a comment. I’ll credit you, of course, if your contribution is used directly in the book - you can check out my ongoing list of acknowledgements online.

I am delighted to report that my associate Silvia Cambie and I have been commissioned by business book publishers Kogan Page to write a book on New Trends in International Public Relations, aimed at business communicators, PR professionals and marketeers.

I will be focusing on the impact of social media on business communications and how PR practitioners can incorporate social media into their communications and marketing strategies. Silvia will be focusing on all the other key issues for practitioners such as corporate social responsibility, crisis communications and current hot topics and trends affecting international public relations.

We both have a strong interest in cross-cultural issues. Silvia is Italian and has lived and worked across Europe, speaking several European languages fluently. As for me, I have links with Malaysia and the Far East as well as being now based in London, UK. In today’s globalised world, PR practitioners are increasingly needing to work from a cross-cultural perspective so Silvia and I will be exploring the relevance and impact of cross-cultural issues for business communicators online and also offline.

I’ll be letting you know more details about the social media and cross-cultural issues I’ll be researching in the next few weeks. Silvia and I will both be blogging about our research and the progress of the book on our respective blogs and we hope very much that you will all be able to help us by adding your comments or sharing your experiences and thoughts with us. I will certainly give credit in the book and/or on this website to anyone whose contribution I use in the book - please see the contributors release notice for more details regarding contributions.

My dilemma is whether I should blog about this book primarily on my social media blog ZenGuide, because obviously, it’s all about social media - or, on my cross-cultural blog Fusion View, because obviously, it’s also all about cross-culture. If I blog about the book on both of them, will it get confusing if different people comment on one or other of the blogs? Would it be better to choose one of them and then stick to it? But Fusion View has a great international, cross-cultural community there already and I really would love to hear what everyone has to say there. But my cross-cultural readers may not be so interested in social media as such? But if I blog about the book on ZenGuide only, will I lose the cross-cultural dimension by focusing on my social media readers? You see my dilemma. What do you think?

Further information

Silvia’s blog X-Culture is at www.chandacom-xculture.com.

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