Archive for the 'Events' Category

The International Association of Business Communicators (IABC) is organising a regional conference for its European and Middle Eastern communicators with La Salle University in Barcelona on 4th and 5th February 2008. The theme is Innovation through Communication.

I recently joined IABC and I’m delighted to be part of the organising board for the EuroComm conference in Barcelona with the responsibility of implementing and running the conference blog. The website and blog are being developed by La Salle’s inhouse team and I spoke with their key conference organiser Alejandro Beya and web developer Carlos Ramil last week about infrastructure and design elements. They’ll be using Wordpress and I’m very excited to see what they are going to create.

The website and blog will be launching during October. I am pulling together our core blogging team and we are also inviting guest bloggers to contribute posts around the themes of innovation and communication. For example, we have invited the speakers to blog about the topics that they will be speaking on at the conference - from a more personal point of view than they might perhaps be able to offer in a conference room with scores of people, powerpoint slides and miked up to the sound system.

So far, the line-up of bloggers looks something like this:

Blogging Team/ Blog Management

Yang-May Ooi, communications & social media consultant, ZenGuide (UK)
Angie Macdonald, web writer & blog management specialist, ZenGuide (UK)
Marc Wright, internal communications expert, simply-communicate.com (UK)
Giles Colbourne, web usability expert, cxpartners (UK)
Kevin Keohane, brands expert, SAS (UK)

Guest Bloggers

Silvia Cambie, business communications expert, Chanda Communications and President, EuroComm Organising Board (UK)
Andrew Riley, assurance reporting and communications specialist, Harrison Riley and President, IABC UK (UK)
Ulrich Gartner, Vice-President of Communications Europe, AB Electrolux (Sweden)
Ian Anderson, Head of the Communication and Information Unit, European Commission (Belgium)
Martin Crocker, Marketing Communications Manager, Gemalto (France)
Rauf Hameed, Communication and Environment Manager, Tetra Pak Arabia (Saudi Arabia)
Ulrike Bleistein, Head of Pharma Informatics Communications, Hoffman La Roche (Switzerland)
Velin Velkov, President of IABC Europe and Middle East Region (Bulgaria)

We are still in the preparation stage so the list is likely to change and evolve. I’ll be blogging more about that and all the other news about the conference on the EuroComm Blog once that is up and running. For now, I just wanted to share this heads-up with you here while we’re waiting for the main site to go live.

Photo: thanks to danntara from flickr.com

This Saturday is the Live Earth event - 7/7/7. What is it?

“Live Earth is a 24-hour, 7-continent concert series taking place on 7/7/07 that will bring together more than 100 music artists and 2 billion people to trigger a global movement to solve the climate crisis.”

As part of this event, you can sign up to their Twitter feed and receive tips via your mobile phone on what you can do to help save the world. Here are some sample messages from their feed:

“Shading windows. It can lower your home’s temperature and reduce your cooling costs by 30%. Answer the Call at liveearth.org.

Cutting down. If 1 million people cut down their trash by 10%, we could reduce our CO2 emissions by 50,000 tons. Learn more at liveearth.org”

All you have to do is sign up to Twitter via www.twitter.com and go to http://twitter.com/LiveEarth070707 to add Live Earth as a friend.

The people behind this campaign are SOS an ” ongoing messaging campaign and larger movement behind Live Earth.” According to their “About” section:

“The SOS campaign is using a powerful multimedia platform - short films, television and radio PSAs, an interactive web experience, books, the Live Earth concerts themselves - to provide a global audience with the tools to tackle the climate crisis.

This multimedia campaign will ensure that the message of Live Earth echoes long after 7/7/07.”

This is an important campaign that will benefit all of us - and future generations - so it’s well worth signing up for.

As an aside, my feeling is that this is what many communications strategies need to look like in the future - whether you are a not-for-profit, big business, small enterprise or solo professional. As we all become multi-media smart, it will become increasingly important to spread the word about your event or product or services across a number of platforms in an integrated way. For small businesses and solo professionals, the interactive multi-media tools of Web 2.0 are cheap - often free - and easy to use. There are great opportunities these days for the enterprising small player to make big waves via the internet without a huge budget - all you need is a readiness to engage with the new technology.

Some ideas:

* start a blog and make your presence felt on the internet

* use podcasting to chat more informally. Writers could read extracts from their books. Record a speaking engagement so those who couldn’t be there can hear your speech.

* create presentations to show online. There are tools available to post slideshows eg Zoho

* record a video to show online. Facial expression and tone can convey warmth so much more than just words - what about a short presentation by your Chief Executive reporting on your company’s annual results?

* use Twitter to send out regular short messages. Executive coaches can twitter their clients daily encouragement or actions to boost confidence and productivity.

Photo: thanks to smh.com.au

This is a cross-post from my cross-culture blog, Fusion View

Fusion View is being featured on the BBC Radio 5 programme Pods & Blogs on Monday 25 June night (actually 02am on Tuesday 26 June) when it will go out over the airwaves to around half a million AM listeners and half a million FM listeners. The programme will also be available online for ONE WEEK on their website but unfortunately not as a podcast so if you’d like to catch it, you need to go to the site and listen during this coming week. (The Fusion View piece is at around 30 mins into the show, after the news and sport.)

I met Chris Vallance, the presenter, for lunch a few weeks ago at Hayes Galleria by London Bridge and we had a wide-ranging discussion about blogs, podcasts, the Chinese in the UK, cross-cultural issues, globalisation, Malaysian bloggers and much more. It was great to get his perspective as a blogs and pods watcher as well as sharing mine with him as a blogger and podcaster.

He only pulled out his recording equipment after lunch and we wandered around trying to find a quiet corner for him to record the interview. We ended up standing in an alleyway, not far from a white van where a couple of builders were having their sarnies and thermos of tea. Having had a good old chat over lunch, the moment Chris thrust his fancy microphone towards me, I went completely blank and started stammering and dithering - we had to start again several times before I hit my stride and could even say anything sensible about who I was and what Fusion View is all about! I’ve interviewed a number of people on my podcasts and I have to say, it’s utterly different being on the other end of the mike - I have even greater respect now for my Fusion View interviewees in that they never had to do any re-takes and just started chatting with confidence and panache.

The interview was only 10 minutes and we ended up focusing on my novels rather more than on Fusion View. After we finished, I realised I hadn’t had a chance to talk about the various themes of my blog such as:

# Fusion Stories - personal stories of people who live cross-cultural lives eg a Welsh-Iranian student, a South African living in Germany, a Caucasian-American who writes fiction in Mandarin.
# How switching between my “two voices“, speaking “proper” English and heavily accented Malaysian-English, affects my personality and identity
# Podcast interviews with Lucy Luck, a literary agent and Terry Bailey, a lecturer in screenwriting
# Curious Legacies - Recipes and other legacies from people who have influenced my life eg my first boyfriend’s recipe for Hairdryer Duck and my grandmother’s recipe for Soy Sauce Chicken.
# Legacy Blogging: stories from my family eg a recording from 1976 of my late grandfather telling the story of the “first ancestor” from China and my father’s Memories of Malaya during the Japanese occupation.

Chris also wanted me to explain to the world the equipment I use to do my podcasts. I had described it to him over lunch and he thought it was worthwhile for other potential podcasters to know that the equipment didn’t have to be too fancy or expensive - although I have to say, I was rather impressed by his equipment: the professional big flash drive; the robust noise-cancelling microphone and all those buttons. In the end, they didn’t use that bit of the interview in the piece they broadcast but anyway, here’s a picture of my home-made podcasting gear.

That’s a wooden kitchen roll holder and slotted into it is an old leather mobile phone case. The digital recorder sits snugly in the leather case. Ideally, I sit at a table with my interviewee with the equipment sort of in the middle on the table between us. I point the recorder at them when they speak. When it’s my turn to speak, I swivel it towards me by turning the base gently, ask my question and then swivel it back to them. The advantage is that my arm doesn’t get tired holding the recorder up and it also sits a sufficient distance away from our mouths to avoid explosive “PPPs” and “TTTs”. I’m tickled that Chris, the professional BBC journalist, has given it his seal of approval!

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The variety and fun of Fusion View would not have been possible without all the people who contributed to it through writing guest pieces, agreeing to be interviewed, adding comments or emailing me in response to posts - and also all those offline who sparked ideas for posts through our conversations over coffee and dinner. So thanks to everyone who has been part of the Fusion View community is some way or other!

I have uploaded my photos of my trip to Slovenia for the IABC Leadership Institute on a new ZenGuide Flickr account. The collection of photos shows the speakers at the conference as well as some of the delegates and some snaps of the gorgeous capital city Ljubljana.

Ljubljana is perfectly set along the banks of a small meandering river, with cobbled streets and baroque (?) architecture that reminded me of Austria. There were cafes and restaurants spilling out into the streets and people strolling and cycling at a leisurely pace. The Slovenian Tourist Board describes their country as the place where Germanic efficiency and order meets the Mediterranean good life and Ljubljana definitely seems to fit that description.

To see the photos, go to http://www.flickr.com/photos/zenguide/tags/iabcslovenia/ or click on the photo below.

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Note: ZenGuide is updated Mondays and Thursdays

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You will see the password-protected post that was uploaded a minute or so ago, IABC - Slovenia: Resources. This contains additional resources for IABC members who are currently attending the IABC Leadership Institute conference in Lubljiana and who are participating in the round table discussion on New Media that I am chairing there.

I hope for those who come along to the round table, we will be able to continue the discussion online after the conference via email and/ or comments and further posts here on ZenGuide following up on the issues we discuss. If anyone would like to contribute an article as a guestblogger on ZenGuide, please do contact me via the Contact link at the top of this page - in particular, if you do not yet have a blog or a forum you can easily access to share your views, being a guestblogger is a great way to start engaging in online conversations.

Next week, I’ll be highlighting some of the issues that came out of the round table discussions and inviting all my readers to comment and share your views.

Photo of Slovenia: thanks to mackintravel.com

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Since I was profiled in Communication World, the journal of the International Association of Business Communicators (IABC), I was persuaded to join the organisation by Silvia Cambie, the then President of the IABC, Europe and Middle East Region and invited onto the Board of IABC UK, with the portfolio for New Media.

On Wednesday, I will be off to Lubljiana in Slovenia to attend the IABC Leadership Institute where I will also be chairing the round table discussion on Social Media. I’m really looking forward to it - I’ve never been to Slovenia so it will be great to have this opportunity to see its capital city, albeit briefly. It will also be good to meet other IABC members and to be able to engage in-depth with the leadership aspects of this international organisation.

I’m looking forward to the Social Media round table. I’m curious to hear what the other delegates have to share from their experiences of using social media in their communications work. For those communicators who may be reading this post, here are some things I’d like to engage with in the discussion:

# how do you see blogging and social media working with traditional communications

# what do you think IABC communicators need to learn about blogging and social media

# what is the view of the businesses and enterprises you work with around the use of social media within their organisations

# what are some of the hot issues around social media right now

# how are communications practices changing in the light of the social media revolution

I have my own views and experiences about all this which I’m looking forward to sharing but I am also keen to hear what others have to say and to learn from my colleagues as well.

The hotel we’re staying at does not have WiFi or broadband, so I’m not taking my laptop and I won’t be able to check emails and comments after tomorrow night (I’ll be back online again when I get home at the weekend). But if you’re at the conference, do come along to the Social Media roundtable or come and find me at any time and let me know your thoughts.

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NOTE: There will be no posts on Thursday 07 June and the next posts on ZenGuide will be uploaded on Friday 08 June.

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