Archive for the 'Events' Category

As some of you may know, I’ve been involved in a community blog, in my local area, Dulwich OnView, which is the blog of the Friends of Dulwich Picture Gallery. We were invited to give a presentation on our strategy and volunteer strategy at a conference for the museums and heritage sector last week. This is my report from that event (which is also appearing on Dulwich OnView):

You may have caught The Virtual Revolution on BBC last Saturday night, which gave on overview of the way that social media has been changing our society and culture. According to the programme, 18 million people in the UK read blogs - that is about a third of the UK’s general population of 61 million. Blogs, social networks, Twitter and the like are now pretty much mainstream and and it’s not just businesses who need to adapt to these new ways of communicating. Museums, galleries, libraries and the heritage sector are more keen than ever to find out how to use these tools to engage with their visitors and users.

Which is where the Social Web Conference, organised by the UKOLN comes in. They are part of the University of Bath and are “A centre of excellence in digital information management, providing advice and services to the library, information and cultural heritage communities” and last Friday, they held a conference about Web 2.0 and social media for the heritage sector at Dulwich Picture Gallery. Marieke Guy, UKOLN’s research officer and organiser of this cutting edge conference invited our editorial team to give a presentation to the delegates about Dulwich OnView. It was a further opportunity to showcase our “online magazine” to the heritage sector as an example of how blogging is being used to raise the profile of the Gallery and build an online community around the Friends of Dulwich Picture Gallery, the charitable group that raises money and supports the work of the Gallery.

I was first up and outlined the strategy and context behind Dulwich OnView. One of the aims of the Friends is to invite more people to join as members and to encourage a diverse range of people to come along to Gallery and Friends events. The Friends put on a lot of events - films, talks, concerts and more - and the Gallery of course arranges many exhibitions with with associated art classes.

But Dulwich OnView, the Friends’ blog covers more than just these events and includes articles, videos and photo-stories about loads of arts, culture and music in Dulwich and South East London. Why? Well, we reckon that if you’re interested in all those things, you’re going to be the kind of person who’s going to enjoy Dulwich Picture Gallery - but you may not have initially thought of yourself as a “Gallery type” because, maybe, you’d never heard of the Gallery or it seems a bit too posh or stuffy and serious and is not for you. On Dulwich OnView, we hope that our readers can see that people involved in the Gallery and the Friends are just like anyone else who enjoys arts and culture in the local area and that you’ll be tempted to check out Gallery exhibitions and Friends’ events as a result.

We’ve been really lucky in attracting writers, photographers and filmmakers as well as wine experts, historians and just ordinary folk who love arts or the local area to contribute articles to the blog and to become part of the regular Dulwich OnView team - all on a voluntary basis. What this shows is that the Friends and Gallery are becoming more and more part of the local community through this blog as much as the local community becoming more aware of what the Gallery and Friends have to offer!

So how do we do it? How do we manage a team of volunteers on no budget at all and with no central office space? Next up was Angie Macdonald, web designer and Dulwich OnView trainer and editorial co-ordinator. She explained how we devised and set up a virtual system, working entirely online, to allow our bloggers and editorial team to be self-managed. There’s no “boss” although there are a handful of us who help co-ordinate the team. We all contribute a range of multimedia items about whatever we feel like (in keeping with the mission of the blog: “celebrating people and culture in the Dulwich area”). To avoid duplication of content and chaos, we note down what we’re going to post on the blog on an online editorial schedule hosted on Google Docs which our regular team can all have access to from any computer. There is a library of “how-to” online manuals which explain how to upload posts to the blog, how to add photos to our Flickr site and also sets out procedures and policies for our rota of editors. One of our team is in fact now in Belgium for her day job but can continue her role as one of our editors due to this virtual system we’ve set up! But we’re more than an online team - those of us who are around in South London meet up once every 4-6 weeks in the local pub for a drink and a catch up as well as to discuss future article ideas and plans for Dulwich OnView.

Freelance writer and museums consultant Steve Slack picked up on this theme and told the conference how his involvement in Dulwich OnView has led to some good friendships with people on the team, as well as offering opportunities to meet loads more locally through covering local events and interviewing people in the area for the blog. Articles on Dulwich OnView range from art to fitness, dancing to allotments, tattoos to wheelie bins - as well as events put on by the Friends and the Gallery. But being a blog, our posts publicising Gallery events don’t offer the usual PR blurb but we give them a quirky twist - for example, an opera themed event inspired a blog post with a special opera themed recipe for our readers.

Ingrid Beazley, former Chair of the Friends and e-learning project developer at Dulwich Picture Gallery, acts as our liaison with the Gallery and Friends. She rounded off our session with some stats that show how Dulwich OnView is having an impact on drawing more people online to the Gallery. Most of the organisations we have written about link to us from their websites. 53% of our incoming traffic comes from these local supporters. Although 98% of people visiting DOV are not searching for Dulwich Picture Gallery, 33% of onward clicks go to the DPG website, mainly to exhibitions and events pages. The Gallery links to DOV in places and 14% of our incoming traffic comes from mainly their events pages as people click through to find out more from the enhancing articles written by locals. DOV is the 9th largest driver of web traffic to the DPG website.

As to how much of that translates measurably to new Friends memberships or extra tickets bought for events and exhibitions is difficult to say at this stage as there is no system in place as yet that specifically tots that up. However, we reckon that increased web traffic to the Gallery’s main website via Dulwich OnView can only mean increased awareness of the Gallery within the local community and that can only be a good thing.

One last thing I should stress. Blogging and social media may be making headlines right now but they in no way supercede traditional marketing, which continues to play a key role for heritage organisations. Kate Knowles and her marketing team at the Gallery reach a very wide range of people through traditional media such as the BBC, broadsheets and other national and international outlets. Dulwich OnView complements their activities by making connections with a different community, especially those people who might not initially think of themselves as Gallery going types.

We are all thrilled that this blog that began as an idea over drinks among local neighbours has managed to have this small but significant impact for the Gallery and the Friends - and continues to impress the heritage sector: Dulwich OnView has been showcased at conferences in Iceland, Montreal and London and will also be featured later this year at the Museums and the Web 2010 conference in Denver, Colorado.

If you’d like to find out more or to join our team of regular contributors and editors, or if you just have the occasional article or multimedia story you’d like to submit, please email our Acting Editor via dulwichonview[at]googlemail.com (substituting @ for [at]). We’d love you to become part of our community!

Further articles about DOV:

Dulwich OnView in Iceland

Dulwich OnView in Montreal

A Museum Blog By The Community For The Community

The British Malaysian Society put on a great event the other evening at Jom Makan, just off Trafalgar Square, for the talk that I gave with my co-author Silvia Cambie on using social media for business. There was a good crowd there - a mix of Malaysians and British folk ranging from representatives from the Malaysian High Commission, Malaysian students and British and Malaysian business owners and solo professionals. Silvia spoke about the use of social media by global business, giving examples from multinational companies and also international associations. Changing gear, I focused on small business and solo professionals who use blogging and social networks, throwing in a mix of Malaysian and British case studies.

Here are some pics from the evening:

There were some interesting questions and also a good discussion after our formal presentation. To give you a flavour of the issues of interest, here are my notes on two of the questions that people wanted to discuss further:

How useful is Twitter for business use?

In Silvia’s response to this question, she gave some examples of how Twitter can be used to encourage delegates at a conference to participate in the discussions through Twitter - she is implementing this strategy for one of her clients, the European Commission, at an event coming up soon. The Twitter comments and conversations can be collected through tactical use of hashtags (a way of attributing a common keyword to a Twitter conversation eg including “#leweb” in your “tweet” to reference the Le Web conference will enable it to be collated via a search of that hashtag) after the event and analysed/ reviewed by European Commission ministers.

For small businesses or individuals, I suggested that Twitter is also a good way in every day usage to make an initial contact with people who may be tweeting on topics you are interested in and this contact can then be followed up by email, for example. It’s a good way as well to ask questions and invite opinions, especially if you are researching an issue eg for an article or a book. You can also raise your profile and expertise if you tweet about your speaking engagements and projects you may be working on as well as engaging in discussions on topics of relevance for your industry.

Can you make money using social media?

Silvia highlighted that sales of virtual items on the Chinese social network QQ brought in revenue for the owners of that network. There are ways to monetize social media through such innovations but it is a matter of identifying the right market and products that can be sold in this way.

I offered the counter view that the value of social media is not necessarily in direct sales but rather in creating networking opportunities. It falls in the ball park of sending out mail shots and newsletter or taking clients out to lunch or coming along to networking events such as that night’s events where you might learn something useful for your business and also meet some interesting contacts. There may not be direct monetary value but the value comes through making contacts and building relationships with them.

Thanks …..

And as a last word, Silvia and I would like to thank Haliza, Louise and Zehan as well as the other committee members of the BMS for inviting us and for organising such a pleasant evening!

The other evening, my co-author Silvia Cambie and I, along with corporate communicator Marc Wright, gave a talk at the Asia Pacific Technology Network (APTN) on Asia and the Interactive Web, at the invitation of Louis Turner, APTN’s chief executive. (Thanks, Louis, for inviting us!) APTN is a group for people interested in Asian technology and the evening’s guest included technology and patent lawyers, telecommunications entreprenuers and Asian affairs specialists.

Silvia spoke on the shift of economic power from the West to Asia and presented some case studies on use of social media in China by companies such as Toyota. I discussed the use of social media by the Asian diaspora and how the internet is helping an emerging class of affluent, influential and articulate Asians network around the globe. In counterpoint to the two of us, Marc gave the view from the West, highlighting that businesses no longer controlled their messages and the importance of engaging in social media with an authentic voice.

One of the things I enjoy about blogging and social media is how it has enabled me to connect with a range of talented and creative people whom I would never have met otherwise. As I went through my slides, I was struck that two of the three case studies I presented were due to Malaysians I had met via blogging:

• Photographer Steven Lee first approached me via my blog to ask if he could photograph me for his book on prominent Malaysians (as it turned out, I couldn’t participate in the end because, technically, I’m now British, but we’ve remained friends and hook on on Facebook, via our blogs and also in the real world). He was my first case study that evening - an example of how an Asian living in London networks globally through social media to raise the profile of his photography business.

• I learnt about Rantauan.com, the Malay social network, through journalist Zaharah Othman, aka blogger Kak Teh. I left a comment on her blog once and she then came along to read my blog. We corresponded via our respective comments pages and then by email and then finally met up in London for coffee. I’ve since interviewed her about political blogging in Malaysia for my book and she’s written a number of articles about my books for papers in Malaysia.

To top it all, I was really pleased to finally meet in person Chinese-English translator Nicky Harman who has written for this blog. She contacted me a few years ago out of the blue asking if I knew how she might find a publisher for her translation of Striking Root. Directly as a result of her blog post about the translation, a publisher got in touch and was interested to publish the book. As it turned out, Nicky went with another publisher in the end but there’s the power of blogging for you. Anyway, unknown to me, Nicky is a member of APTN and so the other evening, we were able to meet for the first time in real life!

Here are some pics of the evening, including one of me with Nicky:

These are the slides for my talk at London Metropolitan University, Business School on Thursday evening 15 October:

… together with the full length email interview I conducted with Martin Smit, host of The NBT Podcast:

If you’re doing something remarkable to become a “Social Media Idol”, I’d love to hear about it - I am researching a book by that same title and I’m looking for great case studies. Leave me a comment or email me via the Contact page.

I’d like to thank Milan Todorovic, Senior Lecturer/Course Leader for Music and Media Management at LMU for inviting my co-author Silvia Cambie and me to speak at the University. You can follow us on Twitter.com - Milan = @LondonMetUni), Silvia = @xculture and I am @fusionview .

Our talk on Creating Value Through Web 2.0 last night was as interesting for my co-presenters Silvia Cambie and Giles Colborne and myself as for the delegates who came along. We had a lot of great questions and good discussion coming out of this very topical issue, helped along by the panel chairman David Wootton.

First off, our slides can be downloaded as a pdf in the box below so if you were at the talk and want a copy of them, please click the link for the download - and if you were not there but would like to see what we discussed, you’re welcome, too.

Now, onto the debrief. Many of the delegates at this Institute of Directors event represented small to medium sized enterprises, with a number of freelancers and also solo professionals in the mix. We had a lot of the lively discussion during the question time and also in the pre- and post-event drinks. I thought it would be useful to continue the discussions online here on my blog for a wider audience as well as for the delegates who were there last night. So here are some of what struck me as the burning issues that came out of the presentation and discussions last night:

# Should we participate in social media?

Web 2.0 and social media is here to stay with millions of people around the world engaging in social networks, blogs, Twitter, forums and more. Traditional broadcast media such as newspapers, magazine, radio and TV will still be around and very influential but are evolving and finding new ways to engage with their audiences through the multiple channels now becoming available through the web. Traditional PR will still be valuable but it is worth considering how to integrate a social media strategy into your businesses communications strategy. Even if, after an assessment of the relevance of social media to your business, you decide that it is not the right medium of communication for your business, you need to at least monitor what is being said about you and your business online and be prepared to act and engage with those commentators in an appropriate way.

# If we participate, where should we go - Facebook, blogs, Twitter?

The most sensible place to enage online is where you customers or stakeholders are. If they are on Facebook, then it’s worth looking at how you can engage with them there. Even if your business doesn’t blog, do your customers or key influencers in your sector blog? If so, how might you engage with those bloggers in a genuine way?

# How can you tell if anything you find online is fake eg fake rave reviews of a product or company?

Yes, there is a lot of fake stuff and rubbish out there! How can you tell if someone you meet at a party is a fraudster or conman or raving psycho? There are “tells” usually - especially if you spend some more time with them. Similarly, there are also “tells” online - you can check out previous blog posts which will tell you about the blogger over a period of time, you can Google someone for more background information, you can judge overall tone and content and so on.

# Is there scope for using social media in a business to business context?

Most business blogs we hear about tend to be in the consumer context but many of the delegates offer services and products to other businesses. I was able to share the case study of THFC Space, the blog that I manage for The Housing Finance Corporation (THFC) where I work part-time - as a not for profit lender lending over £1.5billion to the social housing sector, THFC Space’s target community are Finance Directors, Chief Executives and Treasury Managers within this niche sector. Social media is about peer-to-peer communication so THFC Space engages the company’s peer group - as guest bloggers as well as readers. This creates a network of experts sharing specialist views with each other and positions THFC as a lender that has in depth knowledge about the hot issues that are affecting its customers’ businesses.

An article I wrote with a detailed discussion of the THFC Space project can be downloaded as a pdf in the box below.

# What about Return on Investment (ROI)?

As small and medium enterprises, a hot topic was the ROI of social media. How can you judge the success and outcomes of social media? What about the time it takes to engage online?

Well, there are many tools to analyse the success of a social media project eg the number of visitors, the number of times a pdf is downloaded, the geographic location of visitors, the number of links from other blogs. You can see if pretty much real time which blog posts are popular and how many comments are coming in about a topic you’ve discussed.

Taking a step back from social media, how do you measure the ROI of giving your time for free to say, write an article or give a talk such as the one we were all engaging in last night. Giles, Silvia and I spent time preparing and meeting together then coming to the event - how many hours of work did that represent? And what was the ROI for us? Or the ROI for the delegates taking the time out from their evenings to learn something valuable for their business? I would suggest that the ROI for social media is in the same ball park as the ROI for such activities. For me, the ROI of real world events and of my blog / engaging in social media are very similar - raising my profile as a writer, increasing my knowledge and expertise in my field of interest and networking with others with similar interests: all valuable in different and sometimes unpredictable ways - and sometimes, even resulting in commissions for work.

If you were at the talk last night and have any comments or questions you’d like to add, I’d love to hear from you - please add a comment below or email me via my contact page. If you weren’t there, I’d love to hear your views, too, so please do join the discussion as well.

And before I sign off, I’d really like to thank Mei Sim Lai for inviting us to speak and for making it such a fun and lively event!

Download our presentation and also an article on THFC Space from the box below:

If the box above is not showing, you can click on the following link to download the pdfs - http://www.box.net/shared/82r76olov8

I’ve been invited by the Institute of Directors (IoD) - along with my co-author Silvia Cambie and usability expert Giles Colborne - to give a talk on how businesses can take advantage of Web 2.0 to build networks and communities around their products, services and brands. The event will take place on Monday 22 June at 6.30pm at the Guildhall in the City of London.

The details are below, with booking information at the end. If you are able to come along, do add a comment to let me know and I’ll keep an eye out for you. Or just come and say hi afterwards.

Also, if you have any specific questions or topics you think it would be helpful for us to cover, please do add a comment. We’ll see if we can cover it in the talk or in the question time afterwards.

———–

Creating Value through Web 2.0

Venue: City Marketing Suite, Guildhall, Basinghall Street, London EC2P 2EJ
Time: 6.30pm to 8.30pm on Monday 22 June 2009

Internet communication is evolving the way we do business. Blogging, podcasting and social networks like Linkedin and Facebook are extending the ways we engage with people via digital means.

Web 2.0 is creating a business environment based on knowledge sharing and collaboration. The cyberspace is a new landscape with its own cultures and accepted rules of behaviour.

Social media offer businesses a powerful means of building networks and communities around their products, services and brands. However it is not a simple matter of ‘Build it and they will come’. A strategic approach is needed to produce ‘sticky’ content and create value from on-line interactions.

The speakers will give an overview of the social media and social networks used by businesses. They will introduce ways of engaging effectively with on-line communities and will discuss the intersection of commerce and social networking.

Silvia Cambie ( Director, Chanda Communications ) and Yang-May Ooi are authors of “International Communications Strategy Developments in Cross-Cultural Communications, PR and Social Media” to be published in July 2009 by Kogan Page. Silvia is a cross- cultural communicator and a journalist. Yang-May is a writer specialised in social media and a blogger.

Giles Colborne is an expert in User Experience. He is Managing Director of cxpartners and former President of the UK Usability Professionals’ Association.

Tickets: £25 for IoD members inclusive of VAT of £3.26 and £28 for non members inclusive of VAT of £3.65
Contact: Mei Sim Lai OBE DL, Hon Secretary, IoD City Branch, IoD Hub, 35 New Broad Street, London EC2M 1NH
Tel: 020 7194 8385, Mobile: 07903 153793, Fax: 020 7194 8386, Email: MeiSim@LaiPeters.org

Photo: thanks to Daniel F. Pigatto from flickr.com (CCL)

Following up from my post the other day on my blog FusionView.co.uk about using the live streaming video application, Qik, it looks like the Singaporean Prime Minister, Lee Hsien Loong, is also a Qik fan:

The Singapore Straits Times reporting on the event, wrote, “Mr Lee’s candid camera moment held a serious point. Anyone can now be an amateur film-maker, capturing politics on film, and people will do so.” The PM’s use of Qik indicates a relaxation on the ban of political films that had been in place for 10 years, according to the report, and is welcomed by local filmmakers.

Interestingly, Singapore’s satirical blogger “mrbrown” is also using Qik . The tagline of his blog is “L’enfant terrible of Singapore” which hypes up his reputation as the country’s “badass” blogger. In 2006, he hit the headlines for “hit[ting] out wildly at the Government and in a very mocking tone”, as reported by Asia Media. He was allegedly suspended from his position as a part-time columnist for a local newspaper for this, according to Vnunet.

As new technology empowers citizen self-expression globally, these are going to be interesting times for countries like Singapore which have traditionally preferred their citizens not to engage in outspoken public debate about political matters or matters that are deemed culturally sensitive by the powers-that-be.

Here are the links to articles and other resources on the web which formed part of my research for the Digital Spaces Panel discussion at the Bookseller’s Digitise or Die conference today. The list shows only the latest 30 items - to see more items, click on “Digital Spaces Panel - links” to be taken to all my research items on this topic.

I’m also grateful to the following people who kindly shared with me their knowledge about the use of digital spaces in publishing:

Ian Metcalfe, Hodder Faith and Hodder General - Publisher, Bibles and Digital Media

Lucy Luck, Lucky Luck Associates - Literary Agent

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I’ve been invited to join a panel at “Digitise or Die: The conference for the book industry in the digital age” on 3rd July, held at the London Stock Exchange. The conference is organised by The Bookseller, the trade journal for the book industry in the UK. The blurb says:

The Bookseller is going to get to grips with the digital questions for the book industry once and for all.

Is the digitisation furore just a nervous reaction to experiences within the music industry - or is the heightening concern very real? Is eveyone prepared for the digitisation of the written word? What are the new technologies that publishers should be thinking about that could improve their online presence?

How can digitisation sell more books? What about digital rights and digital copyright? How do you find and develop communities of readers online? What are the differences in digital strategy of trade and non-trade publishing?

With e-books about to take off in the UK, isn’t it time the industry faced up to the changing consumer climate and technology?

These are just some of the questions that will be addressed at The Bookseller’s Digitise or Die full-day conference on 3rd July in London. It is fair to say, that you will definitely miss out if you are not there.

I’ll be on the panel discussing Digital Spaces, alongside Andrew Keen (author of The Cult of the Amateur, I think, though it’s not clear from the draft programme yet) and Kieron Smith, managing director of BookRabbit, which is a cross between the book social network LibraryThing and online bookstore Amazon. The panel will be chaired by Jeremy Davis of Chameleon Net.

The panel topic will be:

Different kinds of digital spaces: @ home on PC, out on the mobile, paid for content, UGC what works on different platforms? To what extent do digital platforms fit into each other to enable content to live across hardware boundaries? How do young people in different cultures interact with digital platforms? (itunes, phones, PC, online etc…) and how does this culture affect the use of such devices?

This invitation came via a non-blog related route shortly after my series on audio downloads and ebooks so it feels to me as if there is some synchronicity going on right now. Given my background as a novelist and my current explorations of the social media sphere, what I’d like to contribute to the discussion, I think, is the use of digital spaces by writers and storytellers from a creative perspective. How can we use the new media to enhance the way we tell stories? How might the stories we tell evolve with new media channels? Is creating a story for online reading different from creating one for a physical book? Is it different for e-book reading? Is reading passe in the face of YouTube and Flickr?

I’ll be making notes and researching all this in preparation for the conference over the next few weeks.

If you have any thoughts, ideas or experiences of storytelling in digital spaces, please do get in touch so I can share your views at the conference as well. I’d also love to hear from you if you have views about ebooks and the current state of ebook publishing - and any thoughts about what you would like to see evolve in ebooks and digital publishing in the future.

You can get in touch by leaving a comment to this post, or emailing me via the Contact link above, or by leaving me a voicemail at http://www.jaxtr.com/yangmayooi. If I use your contribution at the conference I will of course give acknowledgement to you for the contribution so do leave a name as well.

If you’d like to come along to the conference, you can do so using the Bookseller’s booking form.

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I am pleased to announce that ZenGuide and Chanda Communications are working with haute couture designer Roubi L’Roubi to create an online magazine, roubiMAGAZINE.com, to showcase the creative and cultural activities, events and personalities that are coming together as part of the Roubi network.

Our first articles for the magazine look behind the scenes at the music and talented individuals involved in the Tune Your Harps concert coming up on Monday 13 November at Claridges. We also interview the conductor Laurence Cummings and violinist Adrian Butterfield.

The concert is organised by the London Handel Society as a fundraiser for its 2008 Festival. There will be a champagne reception and dinner as well. Roubi has designed clothes for musicians and singers and is very much involved in this event on Monday. As he told my colleague Silvia Cambie for her article on the event:

He believes that working with musicians helps to elevate fashion to another level. “Fashion is just another form of art, very much like classical music,” he says. “Highly skilled musicians are the haute couture of music.”

I hope very much you’ll enjoy roubiMAGAZINE.com - and also be able to come and enjoy the music and champagne on Monday.