Archive for the 'Communications' Category

According to the International Herald Tribune:

“Emoticons, the smiling, winking and frowning faces that inhabit the computer world, have not only hung around long past their youth faddishness of the 1990s, but they have grown up. Twenty-five years after they were invented as a form of shorthand for computer-geeks, emoticons - an open-source form of pop art that has evolved into a quasi-accepted form of punctuation - are now ubiquitous.

“Applied appropriately, users say, emoticons can no longer be dismissed as juvenile because they offer a degree of insurance for a variety of adult social interactions, and help avoid serious miscommunications.”

I can see all the good reasons in a rushed and pressured world to use a shorthand like emoticons. But as someone who loves language - with all its variety, nuances and potential for precise and beautiful communication - I find it rather sad that we are losing our ability to use complex language and ditching the beauty of words for a few punctuation marks.

Back in the days when society was much less technologically sophisticated, the elite had stresses of their own - like assassination plots and the threat of beheadings for treason etc - yet, they managed to use language in a way that has an undoubted clarity of meaning and nuance. Here is a letter written by Queen Elizabeth I to Mary Queen of Scots on the eve of the latter’s trial for treason - which I’ve punctuated with emoticons just to make sure that Mary gets the message.

October I586.

You have in various ways and manners attempted to take my life and to bring my kingdom to destruction by bloodshed. I have never proceeded so harshly against you, but have, on the contrary, protected and maintained you like myself. These treasons will be proved to you and all made manifest. Yet it is my will, that you answer the nobles and peers of the kingdom as if I were myself present. I therefore require, charge, and command that you make answer for I have been well informed of your arrogance.
Act plainly without reserve, and you will sooner be able to obtain favour of me.

ELIZABETH.

Ah, yes, that’s so much clearer, isn’t it?

The UK Department of Health has launched www.privatedickmovie.com, a website where you can watch short films that look like old ’70s porn flicks. You can create your own version by using your name and those of your friends as characters in the movies. After personalising the film, you can then send it to your friends.

A government department promoting porn - is this another example of the degenerate West? No, it’s part of a campaign to encourage safe sex. On the official campaign website Condom Essential Wear, it says: “Sex is great. But if you don’t protect yourself, it could soon stop being as much fun.” The aim is to “make condoms a fun and essential part of your sex life.”

Sex education in the UK really has come a long way since those TV ads in the early ’80s that featured a big monolith in a thunderstorm and a doomsday voice warning about AIDS. I recall being mystified by that ad, which told you nothing directly about AIDS or what to do to protect yourself - it seemed to be the darker, meaner version of the Monty Python “nudge, nudge, wink, wink” sketch.

This new campaign is cheeky and fresh and is clearly aimed at a very modern audience that would not give the time of day to being preached at. It’s in the same vein as the Colgate Smile campaign (discussed in my other post of today) in that it aims to make something rather dull and dutiful fun - and even a bit sexy.

Colgate, the toothpaste giant, is going online with a viral marketing campaign to promote good dental health, according to BrandRepublic.com

The viral solution is a send-a-smile generator that allows parents and kids to upload pictures of their kids face and customise the picture with a range of funny and clever accessories under the themes of cowboy, fairy, pirate and princess.

There is a competitive element to the campaign and prizes include kids parties and smile-card packs.

You can check out Colgate Smiles to have some fun for yourself and your kids.

This is a great way of engaging customers - and potential customers. The competitive element with a great prize also draws people into the fun. And fun is the key - it can transform something rather dull and dutiful into an engaging activity that involves everyone in the family.

Staying with the fun and health themes but at a completely different end of the spectrum, in my second post today, we can see how the Department of Health is trying to make safe sex fun…

Photo: thanks to greefus groinks on flickr.com

Some recent conversations I’ve had with executives and professioals has got me thinking: what’s in a name?

For many companies and businesses who have a natural affinity with innovation and early adaptation of new technology, a business blog is something they have embraced with enthusiasm. They see it as a great way to keep in touch with their clients and customers and to showcase their expertise. However, for other businesses still wondering if communicating online with their stakeholders in this way is something for them, the notion of a blog comes with a bundle of negative pre-conceptions - it’s for teenagers and loud-mouthed mavericks, it’s not a proper platform for serious business communications, it’s about trivial things like what I had for breakfast this morning.

Many busy professionals and senior-level executives have said to me that they don’t have time to read blogs. They aren’t interested in what someone had for breakfast. (What is it about things people have for breakfast that’s become this catch-phrase for blogging?) They’ve got too many emails to get through. What possible business value is there in spending their limited time reading a stranger’s blog?

When working with some clients, I’ve recommended that it may be an idea to re-think this interactive online thing that they are implementing. It’s just a tool that allows you to upload information quickly and easily in reverse date order - you can sort the information into categories and link to other information. What about defining it by what content or information you’re putting on it? If it’s a place where you are offering additional resources to your clients eg you are sharing your expertise for free online; or you are pointing them to other resources they can find on the web; or you are putting up your materials from a conference or workshop - why not refer to it as a Resource Centre? Or what about focusing on the objective of why you want this social media tool - is it to stimulate discussion and engage your stakeholders in conversation? Well, what about calling it a Discussion Space or Conversation Corner?

This simple re-thinking of what the tool is has opened up for my clients a whole range of possibilities which have excited them about the blog platform - a complete transformation from their previous scepticism and uncertainty. For the one setting up a Resource Centre, the creative juices started to flow and they brainstormed a long list of information, resources and articles they could post on their site. For the one creating a Discussion Space, they began to look for contributors to write articles with different views around one theme so that readers might be prompted to add to the discussion via the discussion responses facility (ie comments).

And for those coming to read or participate in such spaces, they are immediately entering an added value space that offers Resources and Discussion, rather than a potentially time-wasting personal diary thing called a blog.

For me, I enjoy reading blogs or discussion spaces or newsletter or whatever you call them, especially blogs by:

• industry experts eg high-profile marketing guru Seth Godin (whose blog is on The Times’ list of top 50 business blogs),

• trend watchers/ news breakers eg TechCrunch and Mashable

• writing and book lovers eg Bibliobibuli

• colleagues eg X-Culture by Silvia Cambie

• friends eg massage therapist Melanie Crowe

• other Asians/ Orientals eg British Born Chinese

I generally steer away from blogs by journalists and reporters like those on the Guardian or the BBC - though I do sometimes find it useful to go to those blogs as well. My reasoning is that I read or hear these paid writers’/ commentators’ views anyway via the news and traditional media channels. The joy of blogs is to hear the voices and encounter the thoughts of those who don’t necessarily already have a grand outlet like the premier news channels for sharing what they have to say. I like the democracy and clamour of the ordinary individual adding to the discussion. I keep them all on my blog aggregator and pick and choose a few to dip into over lunch or when I feel like being stimulated.

Which blogs / resources/ newsletters/ whatever do you like? Add a comment and share your favourite with me!

Photo: thanks to raisinsawdust on flickr.com

NOTE: ZenGuide is updated Mondays and Thursdays

This is a cross-post from my cross-culture blog, Fusion View

Fusion View is being featured on the BBC Radio 5 programme Pods & Blogs on Monday 25 June night (actually 02am on Tuesday 26 June) when it will go out over the airwaves to around half a million AM listeners and half a million FM listeners. The programme will also be available online for ONE WEEK on their website but unfortunately not as a podcast so if you’d like to catch it, you need to go to the site and listen during this coming week. (The Fusion View piece is at around 30 mins into the show, after the news and sport.)

I met Chris Vallance, the presenter, for lunch a few weeks ago at Hayes Galleria by London Bridge and we had a wide-ranging discussion about blogs, podcasts, the Chinese in the UK, cross-cultural issues, globalisation, Malaysian bloggers and much more. It was great to get his perspective as a blogs and pods watcher as well as sharing mine with him as a blogger and podcaster.

He only pulled out his recording equipment after lunch and we wandered around trying to find a quiet corner for him to record the interview. We ended up standing in an alleyway, not far from a white van where a couple of builders were having their sarnies and thermos of tea. Having had a good old chat over lunch, the moment Chris thrust his fancy microphone towards me, I went completely blank and started stammering and dithering - we had to start again several times before I hit my stride and could even say anything sensible about who I was and what Fusion View is all about! I’ve interviewed a number of people on my podcasts and I have to say, it’s utterly different being on the other end of the mike - I have even greater respect now for my Fusion View interviewees in that they never had to do any re-takes and just started chatting with confidence and panache.

The interview was only 10 minutes and we ended up focusing on my novels rather more than on Fusion View. After we finished, I realised I hadn’t had a chance to talk about the various themes of my blog such as:

# Fusion Stories - personal stories of people who live cross-cultural lives eg a Welsh-Iranian student, a South African living in Germany, a Caucasian-American who writes fiction in Mandarin.
# How switching between my “two voices“, speaking “proper” English and heavily accented Malaysian-English, affects my personality and identity
# Podcast interviews with Lucy Luck, a literary agent and Terry Bailey, a lecturer in screenwriting
# Curious Legacies - Recipes and other legacies from people who have influenced my life eg my first boyfriend’s recipe for Hairdryer Duck and my grandmother’s recipe for Soy Sauce Chicken.
# Legacy Blogging: stories from my family eg a recording from 1976 of my late grandfather telling the story of the “first ancestor” from China and my father’s Memories of Malaya during the Japanese occupation.

Chris also wanted me to explain to the world the equipment I use to do my podcasts. I had described it to him over lunch and he thought it was worthwhile for other potential podcasters to know that the equipment didn’t have to be too fancy or expensive - although I have to say, I was rather impressed by his equipment: the professional big flash drive; the robust noise-cancelling microphone and all those buttons. In the end, they didn’t use that bit of the interview in the piece they broadcast but anyway, here’s a picture of my home-made podcasting gear.

That’s a wooden kitchen roll holder and slotted into it is an old leather mobile phone case. The digital recorder sits snugly in the leather case. Ideally, I sit at a table with my interviewee with the equipment sort of in the middle on the table between us. I point the recorder at them when they speak. When it’s my turn to speak, I swivel it towards me by turning the base gently, ask my question and then swivel it back to them. The advantage is that my arm doesn’t get tired holding the recorder up and it also sits a sufficient distance away from our mouths to avoid explosive “PPPs” and “TTTs”. I’m tickled that Chris, the professional BBC journalist, has given it his seal of approval!

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The variety and fun of Fusion View would not have been possible without all the people who contributed to it through writing guest pieces, agreeing to be interviewed, adding comments or emailing me in response to posts - and also all those offline who sparked ideas for posts through our conversations over coffee and dinner. So thanks to everyone who has been part of the Fusion View community is some way or other!

Continuing the Conversation from the Social Media round table I chaired in Slovenia….

One of the business communicators at our discussion was working with a company who had developed and implemented an internal social network for their research and development teams to innovate new products through facilitating sharing of ideas and communications between the individuals and teams. But not many of these staff were using this tool. My colleague wanted to know how to increase staff take-up of the tool.

The Kevin Costner movie, Field of Dreams, brought us the visionary saying: “if you build it, they will come”. That may have worked in the movie and it may work for some business ventures. In most cases, we all have to be somewhat more pragmatic in adding a few more steps into the process after we present the world with our exciting new baseball pitch or mall or product - or social media tool. And one of those crucial steps is communicating with the people who are ultimately going to use or benefit from that product or tool

So in our discussion, we explored what processes the company had used to encourage the teams to integrate this social network tool into their research and development work. What were they already doing to share ideas and communicate with each other? What activities (eg team and individual meetings, face to face workshops etc) where they involved in as part of their innovation of new products? How were aware were they of the benefits of the tool and how it could increase their communication efficiency?

My colleague came away from this session with a concrete plan to implement training sessions for the relevant teams at her client company so that they could learn the benefits of the tool and how to use it in their work.

A key message here, I think, is to view social media tools as just that: tools. And as with any tools, people need to be trained to use them and also, understand how they can help improve or facilitate the relevant processes.

Photo: thanks to soundtrackcollector.com

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NOTE: ZenGuide is updated Mondays and Thursdays

You will see the password-protected post that was uploaded a minute or so ago, IABC - Slovenia: Resources. This contains additional resources for IABC members who are currently attending the IABC Leadership Institute conference in Lubljiana and who are participating in the round table discussion on New Media that I am chairing there.

I hope for those who come along to the round table, we will be able to continue the discussion online after the conference via email and/ or comments and further posts here on ZenGuide following up on the issues we discuss. If anyone would like to contribute an article as a guestblogger on ZenGuide, please do contact me via the Contact link at the top of this page - in particular, if you do not yet have a blog or a forum you can easily access to share your views, being a guestblogger is a great way to start engaging in online conversations.

Next week, I’ll be highlighting some of the issues that came out of the round table discussions and inviting all my readers to comment and share your views.

Photo of Slovenia: thanks to mackintravel.com

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Since I was profiled in Communication World, the journal of the International Association of Business Communicators (IABC), I was persuaded to join the organisation by Silvia Cambie, the then President of the IABC, Europe and Middle East Region and invited onto the Board of IABC UK, with the portfolio for New Media.

On Wednesday, I will be off to Lubljiana in Slovenia to attend the IABC Leadership Institute where I will also be chairing the round table discussion on Social Media. I’m really looking forward to it - I’ve never been to Slovenia so it will be great to have this opportunity to see its capital city, albeit briefly. It will also be good to meet other IABC members and to be able to engage in-depth with the leadership aspects of this international organisation.

I’m looking forward to the Social Media round table. I’m curious to hear what the other delegates have to share from their experiences of using social media in their communications work. For those communicators who may be reading this post, here are some things I’d like to engage with in the discussion:

# how do you see blogging and social media working with traditional communications

# what do you think IABC communicators need to learn about blogging and social media

# what is the view of the businesses and enterprises you work with around the use of social media within their organisations

# what are some of the hot issues around social media right now

# how are communications practices changing in the light of the social media revolution

I have my own views and experiences about all this which I’m looking forward to sharing but I am also keen to hear what others have to say and to learn from my colleagues as well.

The hotel we’re staying at does not have WiFi or broadband, so I’m not taking my laptop and I won’t be able to check emails and comments after tomorrow night (I’ll be back online again when I get home at the weekend). But if you’re at the conference, do come along to the Social Media roundtable or come and find me at any time and let me know your thoughts.

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NOTE: There will be no posts on Thursday 07 June and the next posts on ZenGuide will be uploaded on Friday 08 June.

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