Archive for the 'Comment' Category

We all learnt about the South Sea Bubble at school and not long ago, we’ve had the tech stocks bubble. This is video is a cynical take on all the excitement about social media.

What I find fun is that I’ve blogged about a number of the people and applications on Fusion View and ZenGuide. I’ve also visited my cousin when they were in Palo Alto for a time, the heart of Silicon Valley and seen the kinds of houses mentioned in the video.

Blogging about Facebook etiquette last week got me thinking about what I do on that social network and how much of a role it plays in my online social life - and to be frank, I don’t spend that much time there. You would think that I’d be a great fan, seeing as I’m such a social media aficionado. So why does it not ring my bells, as they say?

After mulling over this for awhile, a number of things struck me:

• For many people, especially those new to social media, Facebook feels like a safe, contained space for them to play in - the nice, white gated community of the internet. For me, I like the great open spaces of prairies beyond that offers a vast range of blogs, images, podcasts and video. 

• In particular, I really enjoy reading great blogs, which can be stimulating, intriguing, engaging, amusing - and I like joining the discussions by adding comments and sharing my thoughts around a thought-provoking topic. The interactions on Facebook are geared for chit-chat rather than longer, in-depth discussions.

• The activities most people engage in on Facebook seem to be fairly trivial - sending Hatching Eggs and the like. Which is fun and a way of saying to someone, “I’m thinking of you” that is different from sending them an email, where you feel obliged to say something more than those few words. I enjoy that from time to time but it’s becoming wearing when you are constantly inundated with variations such silliness - and especially when you have to download the application first in order to receive their greeting AND you know that the person sending you the interaction has just downloaded the application and hit “send to all your friends”. Having fun with your friends has never been so easy - or so automated.

• The Facebook mini-feed keeps you up to date about what your friends have been up to - but it mostly shows you what they’ve been doing on Facebook. It’s all about what Facebook applicaitons they’ve added, what Facebook groups they’ve joined, whose Facebook wall they’ve written on etc and not what they are really doing in their real lives. I prefer dipping in and out of my Twitter stream where my Twitter friends are sending out little messages about what they are doing and about blog posts or real world news stories they’ve been reading - and increasingly, videos of what they are up to. All this can be done from their mobile phones, including live video streaming via Qik.

• Facebook inundates you with ads in the sidebar and also with ad-items that pretend to be part of the min-feed. Its Beacon application which added users shopping activities to the mini-feed as if those users endorsed those products caused an outcry recently. So far, Twitter seems to be ad-free.

• Facebooks seems to be private but it is less private than you think. If you want to be sure about privacy, make sure you check that all your privacy settingsare enabled. This apparent privacy and the naivety of users inexperienced in web-safety has led to the recent hoo-ha over employers finding out about staff’s private indiscretions.  If in doubt, treat Facebook - and any other social network - as a public space.

• Inexperienced users have also left indiscrete messages on each other’s Walls, which can be seen by all the friends of the Wall-owner. It is also very easy to mistakenly send a message to “all ” your friends. When replying to a message sent to “all” from one friend, I don’t think there is an option to reply to that one friend - your reply goes to “all”. This is all potential for tension and drama between friends if someone sees a message they should not have etc….!

So, my final verdict is: Facebook is as good a place as any to start your social media exploration but it’s not as private as you think it is. As with any public space  - or semi-public space like your office, school, college or community space - take a moment to think abuot how what you say and do might be taken. And don’t leave private information lying around, in the same way you wouldn’t leave your wallet, driving licence, passport etc lying around the office or in a lecture room.

If you like to see what your friends are up to in terms of real world interactions rather than just their interactions with Facebook applications, check out Twitter - my Twitter feed  at www.twitter.com/fusionview may be a good place to start, and in particular you can see the mix of people I follow for the news items they share via Twitter and also the more personal daily activities that others I follow tweet about. br />
Photo: of gated community thanks to Dean Terry on flickr.com (CCL)

A survey by BurstMedia in June this year on women and the internet reveals that over half of the women (54.5%) in the US say the Internet is their primary source of information when researching products they might purchase. The survey sampled over 1,800 women aged 25 and upwards. Their next port of call is to ask family and friends - but only 10.9% of the sample do that. Newspapers and magazines come in at 9.9% and brochures and pamphlets at 5.1%, with radio as the last port of call with a rather sorry 1.3%.

While this survey is specific to the US, I expect that you might infer a similar tech-savvy approach to shopping in most of the industrialised nations where women are empowered and have the oppportunities for self-actualisation and financial independence.

For businesses, this represents a huge opportunity to tap into these eager consumers online. The key factor here is that these women are using the Internet to find out about products before or as they purchase. If your business has products and services that are of interest to women, you could really capitalise on this with creating informative and user-friendly pages that will help these potential customers in making their shopping decisions. While they are on your site, reading up on all your useful data and advice, they are engaging with your brand and your online presence - all great for marketing and customer-retention as well as conversion of these potential customers into actual ones.

One thing to remember - you don’t have to target your customers in a gender-biased way eg this opportunity is about more than handbags and pink accessories. Women have to buy household goods, computer equipment, iPods - even power tools - just like men. So whatever you sell, there’s an opportunity here to help all your customers with their buying decisions, not just “the ladies”.

Blogs are an easy way to share your opinions and reviews about products. Here are some to explore:

Shiny Shiny - hmm, very pink and very focused on the gender thing but a good and useful site in spite of that.

Endgadget - the ultimate gadget guide

Rugged Notebooks - a number of bloggers blog about this hardy product, one of whom is digitalnomad, a ZenGuide regular commenter.

Amazon of course have the customer review sections for all their products. I rely on those fairly heavily when considering whether or not to buy a particular book or digitial gadget they are offering. Whether it’s the case or not, customer reviews always feel as if you’re getting a range of opinions and not just the store or manufacturer’s party line.

Photo: thanks to brittanycondo.com

A recent online survey by the Recruitment Employment Confederation (REC) confirms what some people feared was true. Employers check up on potential employees before they hire them - and there’s no easier way then via the internet. You google people you know, don’t you? The ones you’ve just met or are about to meet; your friends and associates; your lost love? So it figures that employers do, too.

The survey shows that 86 per cent of the 298 recruitment consultants questioned think candidates should think twice before putting certain information on the Internet for fear of it affecting their chances of employment. The REC press release on their site reports:

Tom Hadley, the REC’s Director of External Affairs commented: “As more employers take interview shortcuts and rely on Internet searches to filter out unsuitable candidates, it’s vital that job seekers take their Internet footprint seriously and keep in mind that it could affect their job prospects.

Before posting any personal details on the Internet, candidates need to think twice about how an employer might perceive them.”

This is of particular concern for the “millenials” - the 75 million young people born between 1977 and 1998 who are the main participants in social network sites like MySpace and Facebook where they let it all hang out, sharing their views, thoughts, mis-adventures and much more - often in casual, coarse or uninhibited language as well as photos and videos that might be fun and crazy in that context but shocking and inappropriate in a career context.

On the other hand 51 per cent of the recruiters thought that recruitment agencies may find themselves with fewer candidates to place as social networking online becomes the new way for people to find jobs. Think of the professional online networks like LinkedIn (for business people and professionals) or MyRagan (for business communicators).

While it is worth noting these concerns and thinking before you blog or video yourself or post a photo of yourself in horseplay, bear in mind that we are in a time of change - and fast change at that. At one time, Richard Branson was a maverick because - shock, horror - he didn’t believe in wearing a tie to a business meeting. These days, among the old guard, there are new businesses with new work/ life values - think of Innocent smoothies, Google, Yahoo! , any tech startup and indeed, Virgin. Perhaps as the millenials grow up and rise to positions of power within companies and businesses, they won’t be so concerned about the shenanigans of other millenials documented online. They will be the ones recruiting each other via social networks and maybe their criteria might include “Proven drive and energy - please link to your MySpace video showing wild partying and to the software application you designed the morning after”….

As it is, a recent Twitter job ad for an Operations Engineer included this line: “Must have: excellent triage skills, mild manner, rockstar inside (ready to rise to any occasion), strong interest in Twitter.” (my emphasis).

Personally, the one finding from the report I found the most disturbing was this one: “71 per cent said something written in the ‘other interests’ section of a CV has put employers off taking candidates through to the interview stage”. What?! There was a time when you needed to put something in that section to show that you were a well-rounded person. Now, it looks like some companies want only one-dimensional entitities, rather like robots who will work and work and work and nothing more. Having interests outside of your job is not only healthy but also contributes to factors that make you do your job better - like motivation (quality time with your family brings you bouncing into work the next day), creativity (working on a complex hobby can stimulate ideas for complex problems at work), diverse and transferrable skills (volunteering on a committee brings team building skills to your job), people skills (having friends helps you get on well with co-workers and customers), networking (that person you meet at playing cricket could bring in some work for your company) and the list goes on …

What do you think? Do you let it all hang out online? Or have you never taken the step to blog because of exactly these worries? Add a comment or email me and share your thoughts.

Photo: thanks to Xamonich from flickr.com

NOTE: ZenGuide is updated Mondays and Thursdays

Some recent conversations I’ve had with executives and professioals has got me thinking: what’s in a name?

For many companies and businesses who have a natural affinity with innovation and early adaptation of new technology, a business blog is something they have embraced with enthusiasm. They see it as a great way to keep in touch with their clients and customers and to showcase their expertise. However, for other businesses still wondering if communicating online with their stakeholders in this way is something for them, the notion of a blog comes with a bundle of negative pre-conceptions - it’s for teenagers and loud-mouthed mavericks, it’s not a proper platform for serious business communications, it’s about trivial things like what I had for breakfast this morning.

Many busy professionals and senior-level executives have said to me that they don’t have time to read blogs. They aren’t interested in what someone had for breakfast. (What is it about things people have for breakfast that’s become this catch-phrase for blogging?) They’ve got too many emails to get through. What possible business value is there in spending their limited time reading a stranger’s blog?

When working with some clients, I’ve recommended that it may be an idea to re-think this interactive online thing that they are implementing. It’s just a tool that allows you to upload information quickly and easily in reverse date order - you can sort the information into categories and link to other information. What about defining it by what content or information you’re putting on it? If it’s a place where you are offering additional resources to your clients eg you are sharing your expertise for free online; or you are pointing them to other resources they can find on the web; or you are putting up your materials from a conference or workshop - why not refer to it as a Resource Centre? Or what about focusing on the objective of why you want this social media tool - is it to stimulate discussion and engage your stakeholders in conversation? Well, what about calling it a Discussion Space or Conversation Corner?

This simple re-thinking of what the tool is has opened up for my clients a whole range of possibilities which have excited them about the blog platform - a complete transformation from their previous scepticism and uncertainty. For the one setting up a Resource Centre, the creative juices started to flow and they brainstormed a long list of information, resources and articles they could post on their site. For the one creating a Discussion Space, they began to look for contributors to write articles with different views around one theme so that readers might be prompted to add to the discussion via the discussion responses facility (ie comments).

And for those coming to read or participate in such spaces, they are immediately entering an added value space that offers Resources and Discussion, rather than a potentially time-wasting personal diary thing called a blog.

For me, I enjoy reading blogs or discussion spaces or newsletter or whatever you call them, especially blogs by:

• industry experts eg high-profile marketing guru Seth Godin (whose blog is on The Times’ list of top 50 business blogs),

• trend watchers/ news breakers eg TechCrunch and Mashable

• writing and book lovers eg Bibliobibuli

• colleagues eg X-Culture by Silvia Cambie

• friends eg massage therapist Melanie Crowe

• other Asians/ Orientals eg British Born Chinese

I generally steer away from blogs by journalists and reporters like those on the Guardian or the BBC - though I do sometimes find it useful to go to those blogs as well. My reasoning is that I read or hear these paid writers’/ commentators’ views anyway via the news and traditional media channels. The joy of blogs is to hear the voices and encounter the thoughts of those who don’t necessarily already have a grand outlet like the premier news channels for sharing what they have to say. I like the democracy and clamour of the ordinary individual adding to the discussion. I keep them all on my blog aggregator and pick and choose a few to dip into over lunch or when I feel like being stimulated.

Which blogs / resources/ newsletters/ whatever do you like? Add a comment and share your favourite with me!

Photo: thanks to raisinsawdust on flickr.com

NOTE: ZenGuide is updated Mondays and Thursdays

Continuing the Conversation from the social media discussions in Slovenia….

One of our round table participants held that one of the core values of blogging is its openness for everyone to take part, to add their comments, to disagree or disagree, to share ideas. That gives blogging and social media its vibrancy and energy and it is through open conversations without centralised control that fresh ideas emerge, freedom is embraced and exercised and democratic principles are lived out in the flesh.

Is there a place for private blogs or private networks? Can an online space that is public and open to all in some situations restrict one’s freedom to express oneself fully and truly? Some possibilities come to mind:

• a forum where bloggers who have experienced cyberharrassment might want to share and support each other.

• a business network where financially sensitive information needs to be discussed

• a network where business leaders may wish to network freely with each other - be able to disagree, argue, debate etc without what they discuss being open to misinterpretation to those not within their industry

I’m sure you can think of other examples as well.

It can be very valuable for victims of trauma to speak openly about their experiences without feeling judged or put down by others. Public spaces on the web can be uncivil and unruly, jostling spaces, just like any street or the subway in rush hour. A safe space for such discussions would need to be private.

Similarly, with any other matter that is sensitive whether financial, personal or in business, private networks may be the only way that social media can be used effectively.

Debate, discussion, disagreement and argument in are all part of the process of negotiation or coming to a decision or consensus in the Western democracies. Sometimes there are disagreements between people on the same team or same Board or the same committee while they work out their ideas and before they come to a firm conclusion. It may be that where social media is used to facilitate this process, it needs to be private between the relevant people so as not to have the process hampered by those who are not meant to be involved in that process. It also may not be appropriate for these people who are playing on the same team to be seen by their stakeholders in the process of the disagreement if that is going to be misinterpreted as a problem in the leadership and cause unnecessary instability within the corporation or their market - when in fact it is merely a process of interrogating an issue that will ultimately be resolved.

I find this issue a challenging and very interesting one. I agree whole-heartedly with my colleague who upholds the value of openness and lack of controls on the blogosphere as a whole. And yet, I find that there are circumstances when in fact you can only have openness within a ring-fenced “safe” area.

What do you think?

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Photo: thanks to Aaron Jacobs on flickr.com

Note: ZenGuide is updated Mondays and Thursdays

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I was recently profiled in the journal of the International Association of Business Communicators, Communication World, about how I have evolved from a novelist into a blogger - dowload “A Novel Approach” pdf article here . It started me thinking about how my love affair with blogging started and how, at the start of my venture into the online world, I had no idea that it would lead me to develop a valuable expertise that would become the foundation for my social media consultancy here at ZenGuide.

After publishing two novels, I stopped and started a number of third novels only to stumble into the doldrums after the first few chapters. I found that I did not have the inclination any more to sit quietly by myself and my imaginary characters, engaging in an imaginary landscape. The real world and all its real activities and people seemed much more interesting. I was also finding myself intrigued by developments in technology and in particular web-based technologies.

For those who have read my two legal thrillers, they will know that technology and gadgets play a critical role in the stories. In my first novel, The Flame Tree, the hero Luke does something clever with his mobile phone so he can secretly record a dangerous meeting with the bad guy and the heroine Jasmine dials in to listen to the message from her office phone - only to find that it cuts off just at the point that gunshots ring out. In Mindgame, Sam encrypts secret files into the code of digital photographs before destroying the original CDs and computer hard drive and the whole plot revolves around mind control using drugs and computer-generated imagery (CGI) in real time. So it was only a small step for me to move from being an author to a geek, checking out all the clever Web 2.0 gadgetry that is changing the way that we all communicate and relate to each other.

I started blogging to try and kickstart my enthusiasm for writing. I started out at www.yangmayooi.blogspot.com with Yang-May Ooi’s LitBlog, playing around with the HTML code to semi-personalise the standard template. I wrote a few posts and had a go and connecting with other bloggers and networks. The blog was picked up fairly quickly by Global Voices Online, the site that watches and comments on bridge blogs ie blogs that bridge cultures.

After a month or so, I realised that there was huge potential to use blogging as a marketing tool for my books and to share my experience as a published novelist in an increasingly competitive publishing market. My home-made site looked a bit tacky and lame in my eyes so I commissioned web designers to re-design the site - it was not cheap but, looking back, it was the best investment I have made in my life. The new site Fusion View has a confident, professional feel to it and many people have commented to me how much they like the look of it. For my books website, the designers retained the same design but tweaked it in different colours, thereby giving me two sites that sat well together within a branded identity. I was also then able to have the same designers create the look for this site ZenGuide many months later, within the same branded identity.

And as I blogged and explored the online world, concepts like “new media” and “social media” began to emerge. It seemed I was one of the new communicators. When I started blogging in April 2006, I had 200 unique visitors a month. Last month (May 2007), Fusion View clocked just over 8,000 unique visitors. People were starting to ask me for advice about how to use blogging in a business context. As I approach social media from the point of view of a communicator and writer rather than as a programmer or web developer, I can help my clients focus on developing quality content. Clients have also appreciated my experience in the legal and business worlds so that we can discuss in-depth how social media fits in with their marketing and business strategies. So, it made sense to start up a new blog and website for this specialist consultancy service so that all the technology- and social media- related information could sit in a distinct place from the cross-cultural arts and writing posts that make up Fusion View.

I’m having a fun time with this social media consultancy. It combines online activities like blogging with offline activities like meeting with clients, giving seminars and networking - which for me feels much more rounded than sitting alone in a fantasy world of fiction. I’ve learnt a great deal about social networks and online communications tools and I’m learning more every day in this ever-moving sector. I’ve also met some interesting and dynamic people on this journey so far and I’m looking forward to meeting many more - online and offline.

Photo: thanks to tandtinc.om