Conversation with Nicola about social media for business

Leadership coach and good pal Nicola Stevens interviewed me this afternoon about my book International Communications Strategy and using social media for business. She used the Ipadio app on her iPhone to record our conversation and then posted it up to the web within minutes of our chat - so it was a little nerve-wracking knowing there was no opportunity for any editing before we went out “on air”!

She also snapped me in full flow with her iPhone and posted it up to her Posterous site.

Off record after the interview, we talked about how easy it is these days to publish images, video, audio and text. A click of a button on a mobile phone is all it takes! Even just a few years ago, it was still very fiddly to get the content from whatever source - a digital camera, a video tape, an audio recorder - convert it to the relevant format and find the software to FTP transfer it up to some specialist server and then to get it to your website… Now, even a self-confessed non-tecchie like Nicola can be a one-woman multimedia hub - all she needs is her iPhone!