Our Book Launch

When I walked into the premises of Chicago Booth University in the heart of the City, I was stunned by the wonderful architecture and sense of space created by sleek, subtle lines. I had been a little nervous as our big day approached but the moment I arrived at these stunning premises, I felt a sense of calm and also, an eagerness to enjoy the party we were going to have that night.

After two years of hard work with my co-author Silvia Cambie, this lovely evening amongst friends and colleagues was the best way to celebrate. We are really indebted to Chicago Booth University (especially Arnold Longboy and his team) and also The International Alliance for Women (especially, its president Diane Morris) for sponsoring the event - support for our book from such well-respected institutions means a great deal to Silvia and me. We were also honoured that Helen Kogan of Kogan Page came to the event and say a few words about their response to our book proposal and why they are excited about the book - so excited that they nominated our book, one of two nominations from their list of business books published this year, for the FT Goldman Sachs Business Book of the Year Award.

Silvia and I were also delighted to be able to have a party to thank all our friends and colleagues for their encouragement while we were writing the book. In particular, we were very happy to see some of our respondents who gave up their time to answer our interview questions for the case studies in the book, sharing with us their experiences of international communications and social media. We were also delighted that Cafe Spice Namaste supplied the finger food at our party.

The slideshow below captures the formal presentations and hopefully, some of the atmosphere of the party.

I was also pleased that Mark Smith of Ipadio could make it. We’d been in touch by email and phone over the last few months about Ipadio’s live phoneblogging service and it was great to meet him for the first time. He’s a lot like his photo on Ipadio but very, very tall - he used to play rugby and has the build of a rugby player! It was his love of sports that inspired him to create the live phoneblogging service as a way for ordinary people to broadcast live sports commentary online. Now it is being used by those who have difficulty accessing typing-based online communications as well as - well, writers at their book launches: Mark kindly streamed live audio of the presentations onto the internet via Ipadio. You can check out the archived audio here.

And finally, the most important person on this roll of honour I want to thank is Silvia. She has been the driving force behind this book and I really admire her energy and intelligence in everything she does, not least her work on our book!

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If you’d like to view the slides from the formal presentation that Silvia and I gave at the event, you can view them below: