Archive for December, 2008

Obama brings social media into the mainstream

Barack Obama continues to use social media with confidence and style. Within weeks of becoming President-Elect, he is maintaining his presence online with the ease of a 21st century man, reaching out to Americans - and the world - via a weekly YouTube address.

Previous US presidents and the leaders of other nations have used radio and television - was it Roosevelt who instituted a weekly radio “fireside chat” with the nation? Today, social media allows anyone to deliver their message to a national and global audience unmediated by the press or advertisers. It makes sense for Obama to use YouTube during the transitional months - there can only be one President at any given time so he cannot broadcast a weekly address on the traditional broadcast media without undermining the sitting President. YouTube is the perfect alternative, enabling him to continue communicating his agenda in this hiatus period while connecting with the younger demographic his campaign was so successful in capturing via a thoroughly 21st century, up to the minute, “hot” medium.

Here is his Thanksgiving address.


More to explore

The Social Media President

Barack Obama’s ChangeDotGov YouTube channel

Posted by Yang-May Ooi on Monday, December 15th, 2008 at 1:00am

Comment del.icio.us:Obama brings social media into the mainstreamdigg:Obama brings social media into the mainstreamnewsvine:Obama brings social media into the mainstreamfurl:Obama brings social media into the mainstreamY!:Obama brings social media into the mainstreammagnolia:Obama brings social media into the mainstream

Dulwich OnView leads the way for heritage sector blogging

Our pro-bono blog project Dulwich OnView was the subject of a conference for the heritage sector the other week, bringing together representatives from the major musuems and cultural centres around the UK, including The Barbican, The Globe Theatre, The Royal Academy, The Natural History Museum, Canterbury Catheral and more - all keen to find out about how we put together the project and how we make it the success that it is.

One of our team editors, writer and museum strategist Steve Slack, described the day for our Dulwich OnView readers and I’ve poached his post (with his permission, of course) to share here with you.

Steve writes:

Dulwich OnView is all about celebrating people and culture in the Dulwich area. Last week we tried celebrating ourselves, for a change.

We’ve just held a successful gathering of the Membership Membership Forum at Dulwich Picture Gallery.

The DOV (Dulwich OnView) co-editors gave an extended case-study about why and how we set up this online magazine and why we think it works for us, for the Friends and for Dulwich Picture Gallery itself.

Here’s a snap of us about to present. Left to right are: Alix Slater (convenor of the MMF), Bernard Hunter, standing (Trustee of the Gallery who kindly introduced us), Ingrid Beazley, Steve Slack, Sally-Ann Johnson, Angie MacDonald and Yang-May Ooi (chair).

The delegates at the conference were mostly membership, marketing and development professionals from some of the most prestigious arts and heritage venues in the country. It was great for us that so many turned out to hear our case study and were eager to learn more about what we are doing.

It was also really encouraging for us to have so many people agreeing that what we’ve done is worthwhile. We – the writers of the Dulwich OnView blog – all left the gallery on Friday feeling really proud of what we’ve achieved as a team of volunteers.

The Dulwich OnView model won’t work for all museums, of course. The Gallery is unique and as a result so are the Friends and this magazine. But we certainly hope it was food for thought for those who attended.

Well done us. A great big pat on the back. We’re also filled with enthusiasm for the future as well. 2009 is going to be a great year for Dulwich OnView.

Related articles:

Dulwich OnView makes impact in heritage sector

How Dulwich OnView came about - Phoneblog

Photo: thanks to Steve Slack (with permission)

Posted by Yang-May Ooi on Wednesday, December 10th, 2008 at 1:00am

Comment del.icio.us:Dulwich OnView leads the way for heritage sector bloggingdigg:Dulwich OnView leads the way for heritage sector bloggingnewsvine:Dulwich OnView leads the way for heritage sector bloggingfurl:Dulwich OnView leads the way for heritage sector bloggingY!:Dulwich OnView leads the way for heritage sector bloggingmagnolia:Dulwich OnView leads the way for heritage sector blogging

Disconnectivity

After about 2 1/2 weeks of being off line, we have managed to ditch our broadband service provider Tiscali in favour of O2 and we are finally connected again to friends, family and The World!

In the first few days of being off line, I thought it might be quite refreshing not to be always available, always connected, always wired. I decided to make the best of the situation by spending my evenings and weekends reading, catching up with friends on phone or meeting face-to-face and taking the time to do other things that did not involve sitting at the computer. And for a time it was quite relaxing not to have to deal with e-mails or instant chat messages popping up on the computer screen at regular intervals. I also re-discovered the joy of sitting in my favourite armchair with a book and a glass of wine on a cold winter evening.

But after a little while, it felt like we were on a desert island and out of the loop and I couldn’t resist the urge to check e-mails. We managed to stay in touch by accessing our e-mail accounts on my partner’s iPhone — which is great for reading e-mails but a bit fiddly and clumsy for writing anything more than a few lines. Also pretty soon, unless I regularly checked e-mails via my sister’s computer or at work, my inbox would become bloated and unmanageable, with email upon email piling in at an unstoppable pace.

It also became very frustrating not being able to keep my blogs updated. I did manage one short audio podcast by phone but I prefer to write my blog posts and having to “perform” the phoneblog all in one take is somewhat stressful and not something that I wanted to do regularly. Not being able to blog made me realise how much it is a part of my life and how much it connects me with other bloggers and my readers who engage with me online.

I also usually keep in touch with my sister and a number of other friends by Skype. My sister and I have a video chats most days in a week — the conversations are usually about nothing much and are the equivalent of having a bit of the natter over the garden fence in the real world but I enjoy them as a way of staying in touch. We still managed to chat regularly on the phone that it’s just not the same — there seems something formal about a phone call these days and of course, you don’t have the fun of seeing the other person in real time.

We were invited to dinner at a friends place and I realised that I couldn’t check the train times online as I would normally do. I also had to dig out the old tattered A-to-Z to work out the directions to her house instead of merely typing in her postcode to Google Maps and printing off the map and handy directions.

My calendar and diary are online, as is my task list. So being off-line meant that my whole life, literally, fell apart as I had no idea what I was doing all where I was meant to be on any given day. I had to hurriedly dig out a paper diary and transfer all my appointments and tasks from the online applications onto it. (I did used to back everything up onto my computer at home, syncing the online applications with Outlook, but that didn’t help me when I had to check my calendar and tasks at work but had updated my home computer in the meantime without it syncing with the online version.)

My parents in Malaysia don’t have a computer so we keep in touch by fax. The only thing is that I fax them via e-mail, using faxtastic.co.uk, which also allows me to receive faxes as e-mails. So being off-line meant that I was also disconnected from them.

There was also a day when I would have liked to have worked from home so that I could go to a doctor’s appointment — and because of remote access to my work computer is, I would normally have been able to do that. However, being off-line, meant that I had to postpone the appointment to another time and go into the office instead.

What’s more, I couldn’t even do my grocery shopping, which I normally do online, nor could I shop for books and DVDs from Amazon. I actually had to go into physical shops to do all that!

It really has been quite startling, these last couple of weeks, as it has really revealed how dependent I am on being connected to everyone and everything via the Internet. It was only about 10 years ago that I had first heard about this Internet thingy and at that time, I wasn’t very convinced as to its usefulness. Is it just me that I am a net Holick? Or is this how everyone runs their lives too these days?

Photo: thanks to elvis_payne from flickr.com (CCL)

Posted by Yang-May Ooi on Monday, December 8th, 2008 at 11:07pm

Comment del.icio.us:Disconnectivitydigg:Disconnectivitynewsvine:Disconnectivityfurl:DisconnectivityY!:Disconnectivitymagnolia:Disconnectivity

Portrait of Yang-May Ooi

ZenGuide is the blog and social media guide by Yang-May Ooi, writer and social media consultant. She is also the creator of the multimedia online "magazine" Fusion View. The ZenGuide site explores how communicating effectively through social media can contribute to your personal and professional success. We also highlight trends and news about blogging about social media in plain English!

Visit Fusion View »

Announcements

Recent Comments

Favourite Posts