IABC Leadership Institute - 7 and 8 June

Since I was profiled in Communication World, the journal of the International Association of Business Communicators (IABC), I was persuaded to join the organisation by Silvia Cambie, the then President of the IABC, Europe and Middle East Region and invited onto the Board of IABC UK, with the portfolio for New Media.

On Wednesday, I will be off to Lubljiana in Slovenia to attend the IABC Leadership Institute where I will also be chairing the round table discussion on Social Media. I’m really looking forward to it - I’ve never been to Slovenia so it will be great to have this opportunity to see its capital city, albeit briefly. It will also be good to meet other IABC members and to be able to engage in-depth with the leadership aspects of this international organisation.

I’m looking forward to the Social Media round table. I’m curious to hear what the other delegates have to share from their experiences of using social media in their communications work. For those communicators who may be reading this post, here are some things I’d like to engage with in the discussion:

# how do you see blogging and social media working with traditional communications

# what do you think IABC communicators need to learn about blogging and social media

# what is the view of the businesses and enterprises you work with around the use of social media within their organisations

# what are some of the hot issues around social media right now

# how are communications practices changing in the light of the social media revolution

I have my own views and experiences about all this which I’m looking forward to sharing but I am also keen to hear what others have to say and to learn from my colleagues as well.

The hotel we’re staying at does not have WiFi or broadband, so I’m not taking my laptop and I won’t be able to check emails and comments after tomorrow night (I’ll be back online again when I get home at the weekend). But if you’re at the conference, do come along to the Social Media roundtable or come and find me at any time and let me know your thoughts.

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NOTE: There will be no posts on Thursday 07 June and the next posts on ZenGuide will be uploaded on Friday 08 June.

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