75% of US Wealthy Read Blogs

A recent survey by the wonderfully  named Luxury Institute reveals that over three quarters of the rich in America read blogs - up 25% from two years ago. In contrast, only one quarter of the general population read blogs. A third of rich Americans use social networking sites as compared to only 16% of the general population. The “rich” in this study were 1000 web users making more than US$150,000 (GB £75,000) a year.

This is good news for businesses with high-end goods or services to offer - especially if they are blogging or considering a blog for their business.

The study focuses only on America. I expect that one could make a correlation with the same demographic over here in the UK, or anywhere else in the world. It wouldn’t surprise me that those with more disposable income would have the means to read blogs and interact on social networks - computers ain’t cheap. And knowledge, information and networking are valuable assets that contribute to the success of business people and professionals - so it is probably natural that they would be the ones checking out blogs for information and social networks for contacts.

I think that it’s not so simple as buying a whole bunch of ads on social network sites or on blogs. The audience is likely to be more sophisticated and have higher expectations than the general population so the content of a business blog or social network presence needs to be tailored with that in mind.

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