Thresher’s Wine Campaign

This is a great example of viral marketing.

Thresher, in association with South African wine Stormhoek, are offering a coupon via the internet that gives you 40% off all wine in Thresher - between 22 March and 1st April 2007.

I got this news via drewb on Twitter at about 9am today 22 March and I’m writing this now about 9.30am.

Drewb got it off Sam Sethi who posted it on his blog yesterday 21 March. Sam got it off Hugh Macleod, the marketing/ blogging guru who works with Stormhoek and within moments he had blogged about it.

This is Threshers second viral campaign, the first one being at Christmas awhile back - it was so successful it made the national news and generated £15 million in sales for Thresher (according to Sam Sethi).

You can download the coupon here on ZenGuide.

Did I download the coupon? Sure I did. And I’ll be heading to a Threshers near me later on.