Archive for 2007

I’ve come across a number of women’s networks and blogs online recently, with the focus on business, enterprise and professional networking. This seems to be a growing niche - and no doubt, a fairly large market niche - and will be of interest to businesses and communicators who are looking at connecting with the female market. And especially given the research from BurstMedia in June 2007 which finds that the web is women’s favourite place to shop.

You may like to explore some of the online women’s networks below:

REAL Women
An online community for Rising Entrepreneurs And Like-minded women.

This is a community created by Zena Hockley, a British entrepreneur based in the Netherlands. The site features business-related articles of interest to women and interviews with real women entrepreneurs, asking them how they developed their businesses, the challenges they faced and their advice to other business-women. It’s good to read real stories from business women who are not necessarily celebrities but who are talented and persevering, sharing their experiences and advice.

Diva-Biz.com
The heart and soul of business - from a woman’s perspective

British entreprenuer Fiona Price created this online network for women in business, launched in Sept 2007. It features videos of interviews from women leaders such as Sarah Deaves, CEO of Coutts & Co as well as a forum, mentoring sessions, group discussions. It is currently free to join but they may charge a fee later as the project develops. Also, it looks like it’s not exclusively for women as “MEN who are interested in understanding more about women’s leadership style and what they contribute to business, are also welcome to join!”

Expat Women
Helping women living overseas

This is a fairly big, corporate-looking site - and very pink - developed by Andrea Martins, an Australian, and Jill Lengre, an American, to help expatriate women share stories, network globally and find resources. There are also volunteer mentors, forums and a huge women’s blogs directory (by country).

BlogHer

The community for women who blog

This is a huge and high-profile community of women bloggers with an annual conference in the US, founded in 2005 by Lisa Stone, Elisa Camahort Page and Jory Des Jardins. It’s free and you can add your blog to a vast array of others, listed under topics ranging from Astrology and Horoscopes to Travel and World. It is strong on discussing blogging related issues with a women’s perspective eg monetizing your blog and business blogging. I’ve signed up my blogs and joined this community.

Do you know any other women’s networks that have a strong online presence or community? Please do add a comment or email me using the Contact link above.

Photo: shows the three founders of BlogHer, from their website

The ZenGuide Network has a new member - window display company PLANarama, with whom we’ve been working to develop and write their blog magazine. The design of PLANarama’s website and blog was developed by their designer Guy Boyle and we’ve been creating the content for the blog, working closeley with Managing Director Neil Ellis and his team of visual merchandising experts. We’re pleased to add PLANarama’s blog to our ZenGuide Network, which is a compilation of business blogs produced by our clients, associates and colleagues.

Our role is to bring out the stories behind PLANarama’s window displays, drawing out from their creators the inspiration and challenges that went into the making of the windows. It’s been fascinating learning about the skilled techniques that go into the design and building of the flagship windows for stores like Jaeger on Oxford Street. And it’s also been eye-opening to think about the work and project management that goes into rolling out of multiple windows across the country for a chain store like Carphone Warehouse - it’s a mini-military operation in itself, as project manager, Sabina Roberts explains in the article Christmas Warehouse on the PLANarama blog.

Neil Ellis and his team talk each week on the PLANarama blog about the secrets of creating great window displays. Neil, in particular, shares his in-depth experience of creating visual merchandising for London’s top retail stores like Ted Baker, Cartier and Marks and Spencers. For us, writing the blog has made us look at shop windows with new eyes, stopping to look at the detail of each display and stepping back to view the overall effect, asking ourselves what the intention of the creator was and noticing the themes and cohesion in the design. It’s like going to an art gallery and appreciating a sculpture or a painting or other great work of art - only we’re out on the street and trying not to get in the way of passers-by. We hope that when you read the blog posts, you’ll enjoy the behind-the-scenes look into a hidden high street art and perhaps pause awhile the next time you walk down your local shopping street and stroll through the mall.

Photo: thanks to PLANarama.com

I’ll be publishing posts on ZenGuide once a week, on Wednesdays or Thursdays, for the next little while.

by Angie Macdonald

Social media is changing the way we do things and one of the issues involved is that of control. Control is slipping from corporates when it comes to promoting their products and from conference speakers and college lecturers, who are no longer regarded as the expert with the final say on the matter.

One example of this phenomenon is “back channelling”. In the social media context, this refers to people at conferences, or students, blogging and/or Twittering while listening to a speaker. It can also involve instant messaging or chatrooms and Internet Relay Chat (IRC) Channels. This is the “back channel”, where the audience engage in a different conversation, separate from the speaker directly in front of them.

At some conferences, a screen is erected behind the speaker, on which the audience can post comments directly from their computers. The speaker, facing the audience, cannot see the comments appearing on the screen behind him or her. From what I’ve heard anecdotally, the comments which tend to appear are generally negative comments on the speaker’s clothes, or how bored people are, rather than comments that further the debate. It is the equivalent of heckling, only here it is virtual and silent.

I’m sure there are some highly skilled people who are able to multi-task and keep with the programme. But most people are unable to give two things the same amount of attention at the same time. If you are trying to listen, analyse, remember, write and follow the conversation all at the same time, something’s got to give. You just have to think about the dangers of driving while talking on a mobile phone to realise that multi-tasking has its limits.

In an article published in the New York Times, David E. Meyer, a cognitive scientist and director of the Brain, Cognition and Action Laboratory at the University of Michigan is quoted as saying, “Multitasking is going to slow you down, increasing the chances of mistakes.” In the same article, René Marois, a neuroscientist and director of the Human Information Processing Laboratory at Vanderbilt University, when describing the ‘cognitive powerhouse’ that is the human brain, says “…a core limitation is an inability to concentrate on two things at once.”

What usually happens, is that by the time the blogger or Twitterer has finished writing or texting a particular thought, the speaker has moved on, the information that has been imparted in the interim is hazy, and the thread of the argument has been lost. This creates a knowledge gap which can result in misunderstanding, which in turn can lead to miscommunication.

Now, it’s fine if one individual has misunderstood. But what happens when that individual has published their misunderstood information online and millions of people around the world read it and get the wrong end of the stick? What are the repercussions? Where is the value in that communication?

Don’t get me wrong, I can see that there are advantages to back-channelling. It can be an inclusive behaviour too and means that those unable to attend a conference in person can follow what’s happening by reading updated blogs or receiving Tweets on their mobile phones.

It can also be a way to open up and encourage discussion and debate around a topic. So rather than information being delivered from one so-called expert in a top-down fashion, everybody who knows something or who has an opinion can join in and conference goers have an opportunity to learn from their peers. In that way, learning can become a more democratic process - a knowledge exchange offering instant feedback and reflection.

The danger is that in the process you may have to listen to people who think they are right, when they may be wrong, or people who love the sight of their words in print and subject everyone to their opinions whenever they can. As in the real world, sometimes conversations are inane, occasionally they are a waste of time.

We live in an age where children are being medicated for Attention Deficit Disorder and adults put their lack of success in life down to the fact that they were never diagnosed with ADD in school, and yet, here we are as adults, actively engaging in attention deficit behaviour. Not only that, but rather than being in the moment and giving it all our attention, we are taking a step back to observe and comment on what is occurring, analysing it as it is happening, rather than experiencing it.

There is no doubt that technology is changing social behaviour, communication and relationships. In spite of the advantages, I still think that in today’s attention-seeking world, perhaps the highest form of regard we can offer anyone, is to give them our full-blown attention.

Photo: thanks to jean djinni on flickr.com (CCL)

This post also appears on the EuroComm Blog today, where I am one of the blogging team.

I’m afraid I have very bad flu so I won’t be blogging for the next couple of weeks while I lie in bed feeling very sorry for myself.

Please do check back in a couple of weeks when I hope to be restored to vigour.

Here’s a clever but simple viral marketing flyer from Selfridges I received by email a moment ago from blogging massage therapist Melanie Crowe. Click on the links to download your web voucher to enjoy the discount and/ or forward the flyer on to friends.

By placing the voucher online on its own webpage as well being forwardable by email, Selfridges have also enabled bloggers like me to publicise their offer online on our blogs.

Enjoy - and if you do buy something using your voucher, why not come back and let me know what you got?

We would like you to have a special pre-Christmas gift. Just show this voucher at the till, before you pay, every time you make a purchase from Friday 30th to Sunday 2nd December 2007 and you will receive 20% off* your Christmas shopping, including our festive Christmas Hampers, with 10% off* our unequalled range of fragrance and beauty. So get your Christmas list ready. To qualify for your discount: 1. Simply click on the link below and fill in your details. 2. Print off the voucher. 3. Show the voucher at the till point before you pay to receive your discount.
	For store locations and opening times visit www.selfridges.com or call 0800 123 400.
	Enjoy your Christmas shopping!

Following on from my posts about the use of online video during the Australian elections and how blogs and Facebook are being used in Africa for political debate, I’ve also explored how blogs in particular have impacted on Singapore’s political scene recently.

Political blogs banned in Singapore during elections

During the elections in Singapore, the People’s Action Party (PAP) - Singapore’s ruling party since 1958 - banned online discussions during the campaign period, according to The Internet in Asia blog writing in May 2006. The article also includes a very useful link to other online articles about the ban of political blogs, podcasts and discussions online in Singapore.

The blog reports in June 2006 that bloggers and journalists tried to engage with the government to allow responsible political blogging:

“Singaporean bloggers and journalists have suggested that the government should engage with new media , instead of regulating it- as the blogosphere can regulate itself - for example, websites that feature wild, baseless accusations or irresponsible content will soon lose their readership and credibility, as readers move to other websites and that unfair criticisms will likely draw counter-arguments, sparing the original writer the need to respond to every comment. However, they also acknowledged the importance of bloggers being mindful of existing laws, and not breaking them. Popular bloggers Mr Brown and Mr Miyagi provided an example - the use of their slogan “prison got no broadband ” as an effort to educate bloggers on the importance of following existing rules.”

There was also some breast-beating over an audio parody sketch that may or may not have had a political agenda. The anxiety over this issue is quite a contrast to the Australian approach to their recent elections - most of the videos about the elections were satirical, irreverent and outspoken.

Unfortunately, this excellent blog from the Singapore Internet Research Centre seems to have given up the ghost around February this year so I will have to look elsewhere for the latest trends in Singapore’s uneasy relationship with political blogging.

If you’re based in Singapore, it would be great to hear your views about this issue. Since July 2006, has the government been more open to political debate online via blogs and podcasts? Do you think online debate of political or civic issues helpful to Singapore or unhelpful? Let me know by adding a comment or emailing me using the Contact form above.

Picture: thanks to news.bbc.co.uk

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This post and others in the category New Trends in International Public Relations is part of my research project for the book of the same name that I am co-authoring with business communications expert, Silvia Cambie. I am focusing on the social media aspects while she is working on the wider public relations issues.

To find out more about my research for this book, see my book wiki.

To see who has contributed to my research for the book, take a look at my Contributors List.

If you can help with my research for the book, please contact me via the book wiki contact link or email me via this blog.

Having researched the way that Australians were using social media (mainly videos) in the lead-up to the recent Australian elections (won by Kevin Rudd) and how the American presidential candidates are handling online engagement, I’m also looking into how social media is being used in the Africa political arena.

Political blogs in Africa

Africa is a huge continent and I cannot hope to cover all of it in the short book that we are working on. However, I am aiming to llook at a selection of countries to see how social media is being used there for political debate.

This is what I’ve found so far:

In Burkina Faso, journalist Ramata Sore writes (on Global Voices) in her article “Blogs Help Burkinabe Skirt Censorship”:

“In a country where there is still so much secrecy, blogs free minds. In a country where censorship reigns and traditional media live in the shadow of power, bloggers are often the only real journalists. They are the only ones who can publish information offensive to the government.”

However, on a politically sensitive anniversay, the government cut internet connections to silence bloggers. Sore gives the details: “…from October 11th to the 17th, during the 20th anniversary of the assassination of Thomas Sankara, Burkina Faso’s internet connection was cut in order to prevent those commemorating the assassination from making their voices heard.”

In South Africa, the current political hot issue is the ANC succession with the current ANC president (and President of the country) Thabo Mbeki and Deputy President Jacob Zuma as the main contenders. It has been reported that there are 59 Facebook groups where the succession debate is being argued out.

The Facebook group “Help us stop Jacob Zuma becoming South Africa’s next president” has 31,529 members at the time of writing. Its wall has over 5,000 postings. To promote the group, they even have an official Zuma Group ring tone….

The Thabo Mbeki Facebook groups seem less popular with the highest membership at 227 members (”Buy Mbeki a Brain“).

Since businessman Cyril Ramaphosa emerged as an alternative, there have been two Facebook groups supporting him with 71 members and 19 members respectively.

I am curious to know how effective these groups are likely to be in impacting on the succession. Is this a new form of mobilization that is going to be the equivalent of the old-fashioned door-stepping of voters to sway them in the final voting? Or is it just a lot of hot air (hot postings?) with no real impact on the real world? Are you a South African or a Facebook aficionado - what do you think?

Are there other ways that Africans are using social media eg video, blogs, podcasts etc for political debate or protest? Please share any links or thoughts you have by adding a comment or emailing me using the Contact form above.

Pictures: thanks to news.bbc.co.uk, anc.org.za

~~~~~~~~~~~~~~

This post and others in the category New Trends in International Public Relations is part of my research project for the book of the same name that I am co-authoring with business communications expert, Silvia Cambie. I am focusing on the social media aspects while she is working on the wider public relations issues.

To find out more about my research for this book, see my book wiki.

To see who has contributed to my research for the book, take a look at my Contributors List.

If you can help with my research for the book, please contact me via the book wiki contact link or email me via this blog.

Did you know that you can stream your blog feed so that it shows up on your Facebook profile automatically?

This is a great way to share your blog posts on Facebook without any extra effort.

In your Facebook page:

1. Go to the Applications section on the left margin
2. In the list of Applications, click on Notes
3. You will be taken to the Notes page. On the right margin of the Notes page, you will see the option to Import an external Blog - click on that.
4. On the Import a Blog page, insert the URL of your blog.

• If you have a domain name that points to an underlying blog eg “www.mysite.com” that points to “www.mysite.wordpress.com”, you should insert the URL for the underlying blog ie “www.mysite.wordpress.com”

• This only works if you have a “real” blog ie one that has an RSS feed

• If you are not sure what your blog URL is (eg if your blog is part of a larger business website), open another browser window, go to your blog page and copy the address in the URL address bar at the top of the screen.

5. Click Import

It should now import posts from your blog.

For an example, visit my Facebook profile and you should see my imported notes in my mini-feed.

The Australians are not known for their reticence or their polite turns of phrases. With the Australian General Elections coming up, the Ozzies have taken their outspoken and vigorous style of public debate online. Videos on YouTube and other platforms have been the media of choice with shows by established satirical magazines like The Daily Grind and The Ministry of Truth alongside clips by outspoken individuals. The political parties have also taken to the e-waves with their own channels on YouTube.

Here is a quick romp through the Ozzie political videoscape:

Government supported satire

The satirical The Ministry of Truth has uploaded an episode on their Ning-based online platform. The video features sketches laughing at the obsession with Australianness. The sketch about the Australian barbie made me laugh out loud (possible because I’d make a good Ozzie carnivore if I weren’t already British).

It’s striking that the show is sponsored by the Queensland Government Arts Board. I can’t imagine an Asian government sponsoring this kind of satirical show on their national channels.

Party Political Broadcasts

The Australian Labor Party has its own YouTube channel. The only problem with their very slick videos is that - well, they are very slick. They feature actors playing “ordinary” Australians talking about their “lives” and negative “responses” to John Howard’s statement that “Australians have never been better off”. The series of videos are all typical party political broadcast style ads that don’t sit very well on YouTube where the millions of other user-generated videos are have more quirky, spontaneous content. Take a look at this one featuring a “housewife”:

I reckon they would be more credible interviewing a few real people with all the “ums” and “ers” and a less slick presentation.

Amateurs join the fray

This one is a satirical song featuring Elvis and animated collages of the main electoral candidates John Howard and Kevin Rudd by someone(s?) called Captain Rant and the Knee Jerk Reactions. I couldn’t find out much more about them on the net - so if you know who they are and what else they’ve done, let me know by adding a comment.

There are plenty more satirical videos of this nature on YouTube - try typing in the candidates names in the search box and then follow links and related videos to explore them for yourself.

What is impressive is the standard of the animation and satire - although many are made by amateur film-makers they are pretty watchable and also clever and funny. They seem to be made by people who are older than the usual teenagers who populate user-generated spaces like these and who have a message they want to get across. The tone is also particularly Australian, I think - there’s no earnestness in these videos though clearly many of the creators feel strongly about their nation and the issues being debated and their irreverent humour and wit is what really comes across. In contrast, the American presidential debate currently taking place online is much more serious and earnest with bloggers - rather than film-makers - taking the lead.

The year of social media

2007 seems to be the year for social media to be taken seriously in the political arena, from what we’ve seen in America and now in Australia. This will be increasingly common around the world and will no longer be “news” in itself. I think that social media has the potential to engage populations in political debate in a fresh way and hopefully, this will mean less apathy and more involvement in the electoral process. In particular, peer-to-peer discussion and debate may prove to be a very powerful way for drawing otherwise uninterested citizens into the issues.

I am also currently exploring the use of social media for political debate in Asia and Africa and will be blogging about that in the future.

What do you think? If you’re an Australian, have these videos made you more interested in the elections and/ or politics?

Share your thoughts and add a comment.

Other resources

For a great review of other satiricial videos about the Australian elections, you can check out Australia’s ABC Radio National’s Street Stories podcast. Their show notes page also gives a list of links to various film-makers featured in their programme such as Shan Jayaweera who uses John Howard and Kevin Rudd puppets.

~~~~~~~~~~~~~~

This post and others in the category New Trends in International Public Relations is part of my research project for the book of the same name that I am co-authoring with business communications expert, Silvia Cambie. I am focusing on the social media aspects while she is working on the wider public relations issues.

To find out more about my research for this book, see my book wiki.

To see who has contributed to my research for the book, take a look at my Contributors List.

If you can help with my research for the book, please contact me via the book wiki contact link or email me via this blog.