ZenGuide

Self-employment in a cold climate

I’ve been speaking with a number of solo professionals recently and many of them told me that they have been badly affected by the economic downturn. Business was going along quite nicely until around March this year when everything seems to have dried up. In some cases, companies that had been contracting these professionals for long-term projects are now bringing that work in-house. In other cases, businesses were no longer planning more than a couple of months ahead so these self-employed professionals - who had gotten used to having work lined up for the next 10 months - are now finding that they have to live from hand to mouth, with the contract work being drip fed to them from time to time.

I asked them what they are doing to market themselves and to get themselves “out there” in these difficult times. A number of them have been going through their address books, cold calling contacts and making arrangements to meet up and network in the hope that there might be some work thrown their way — or at least some leads that they could then follow up. It was painstakingly slow and long, hard work — with as many as thirty “no, thank yous” to every one “maybe”. Depressingly, in one case, the contacts that this one professional called up said, “I’m so glad you called. I want to pick your brain. I’ve just been made redundant”. Another professional sighed and said that he really should try to get networking but he wasn’t very good at it and he really didn’t like pushing himself on other people.

What, no website?

In quite a number of cases, none of them had a website.

When I asked them why they didn’t have websites for their businesses, the responses all had a similar theme:
• business had been good up till now, they didn’t need one;
• they didn’t want to spend the money and now in the downturn, they didn’t have the money to spend;
• they had been getting all their work through contacts and existing clients so there had never been the need for a website;
• they were too busy with the work to think about marketing and commissioning a website.

Benefits of having a website

I urged them to invest the time and money in resourcing a website, especially now that they had a bit of spare time to think about what they wanted to say about themselves on a website and what they wanted for the design of it. While personal contacts and real-world networking is extremely valuable, its reach is limited to the number of people you can personally talk to or spend time with. A website - literally - makes your credentials and services available 24/7 to the whole wide world. Also, when one of your contacts recommends you to a company, they can easily include a link to your website so that that company can easily check out what you offer and your track record - which may be critical to their decision about whether or not to hire you. In fact, if you were that company and you weree considering hiring a new consultant, would you go for the one with the website you can check out or rely on a recommendation that you can’t verify in any other way?

Case studies via Twitter and Facebook

I thought that the best way to make a strong case for how important it is for self-employed professionals to have a website it to offer them some real world case studies. So I opened up Twitter and sent the following “tweet” to the whole wide world:

If you are self-employed, how important is it to have your own website? Pls help me advise some solo professionals I know

These are a couple of responses I got back within the hour:

barrieingramacc: @fusionview I have site www.barrieingram.co.uk and its helped me get networkin people get to know what you do I have got podcasts as well .

I don’t know Barrie but he caught my “tweet” because he was on Twitter. I checked his website and see that he offers “Complete Accountancy Service specifically for small business”. Now he is getting some free publicity from my blog post! By engaging online, you can definitely widen your reach as Barrie has done.

gilescolborne: @fusionview Put it like this: when was the last time you looked up a number in the Yellow Pages? And on Google?

Giles is my cousin-in-law who is a usability expert and Managing Director of cxpartners, based in Bristol. What he says is so true. I hardly look up a business in the Yellow Pages - instead I google, because Google throws up businesses actual websites and other information about them such as articles, blog posts etc whereas Yellow Pages only gives me their address and phone number. If you don’t have a website, you miss out on potential clients who may be googling right now in the hope of finding someone just like you.

My Twitter feed also automatically appears in my Facebook profile so I also received these other responses via Facebook.

Moyra Weston at 11:36pm July 1
I launched mine 2 weeks ago and it has already given me 4 positive leads. We can manage without if we have great links and networks, but it appears that a professional looking website gives credibility and allows us to spread our message - especially when we use blogs/newsletters. I’ve had a lot of feedback on mine and am definitely seen as a professional with it… www.westoncoaching.com

Moyra is a client for whom my consultancy provided a website and associated blog as well as blog training. Weston Coaching is “Committed to supporting the development you need through coaching, training, consultancy and facilitation.” I’m thrilled that her website has already generated four positive leads within two weeks of launching!

Susan Macaulay at 12:38pm July 2
I think it’s great. gives people a place to go and get a bunch of information fast and easy. They can look at what they want. Saves time for you and for clients. Mine has been up about 4 years. Soon to be revamped based on experience. Haven’t used it as fully as would like to in the past, but will in the future….

Susan is a friend and Managing Director of Strike Communications, a public speaking consultant based in Dubai. She also runs Amazing Women Rock, a social network for, well, “amazing women”. Interestingly, I was going to put one of the solo professionals I met in contact with Susan before I got this message - but found that I couldn’t give Susan “a bunch of information” by merely forwarding that professional’s web address - and so I haven’t gotten around to writing Susan an email about this person yet because it’s so much more hassle for me to set out that “bunch of information” myself. Make it easy for your contacts to spread the word about you and your business by having a website.

I rest my case

So, if you’re self-employed - I hope that with these additional voices from small business owners and solo professionals, I have been able to make the case for investing in a website as soon as possible, if you don’t already have one! And please do pop back and let me know how it works out for you and your business.

Photo: thanks to Librarian By Day on flickr.com (CCL0

Many businesses are keen to engage in social media. This was very clear at the Institute of Directors event last week where I was speaking on Creating Value through Web 2.0, with Silvia Cambié and Giles Colborne. From what I have noticed in real world discussions as well as online, this interest reflects the interest of business leaders generally. Many have an awareness of blogs and Twitter and Facebook and there is a huge curiosity about how to best use these social media tools in a business context. But alongside that curiosity is also a sensible concern about how to engage appropriately in this new medium. One of the delegates at the event, Roy Graff of ChinaContact sent me a tweet via Twitter suggesting that that I discuss the Habitat case as a study in how NOT to engage in social media.

Habitat and Twitter

Habitat is a well-known upmarket furniture retailer in the UK. I first heard that they had started using Twitter via the Social Media Today site. One of the conventions in Twitter is to use “hash tags” ie too add a hash symbol # to keywords to make it easier to identify other tweets about the same topic. So, for example, if you are tweeting about the elections in Iran, you would mark your tweets with #iranelection. Habitat appeared on Twitter using all kinds of popular hash tags to mark their tweets — but their tweets had nothing to do with the keyword topic and were, instead, blatant hard sell copy pushing their furniture. The Social Media Today site sets out some great screenshots of Habitat’s Twitter feed - an example is “#iPhone Our totally desirable Spring collection now 20% off”.

Social media as a cross-cultural space

This kind of communication on Twitter showed a complete ignorance of social media culture. The best way to explain social media culture is to think about it as a cross-cultural fourth space — like another country you might visit. If you were to do business in China or India, you would take the opportunity to learn about the etiquette and cultural norms for business people in those countries. For example, you might take the time to find out what the etiquette is for taking someone out for dinner or whether it is appropriate to bow or shake hands etc. Similarly, you need to approach the social media space as a cross-cultural experience and take the time to learn about the nuances of communicating within that context.

Authenticity

So, one of the most highly prized values in the social media space is authenticity. If you are going to use the hash tag #iPhone then you need to be tweeting about something relating to that mobile phone device. To use it as a way to “spin” people intp reading your sales advertisement shows a huge disrespect to those around you. Twitterers were outraged by Habitat’s forcing their sales pitch into their conversatiaon space. Think of how infuriating it is to receive junk phone calls with recorded messages selling you stuff just as you are sitting down for a meal. Or your home fax machine ringing and churning away in the middle of night with junk faxes till they’ve used up all your paper. Twitterers felt the same sense of violation. I believe that at one point Habitat was even using the #iranelection hashtag. The furore in the Twitterverse was palpable. It was like being door-stepped by someone asking for your help in a good cause who then suddenly switches to trying to sell you Viagra. Habitat had become a spammer without even realising it.

Habitat blames the intern

On 24 June, Social Media Today posted an apology from Habitat, which said, “The top ten trending topics were pasted into hashtags without checking with us and apparently without verifying what all of the tags referred to. This was absolutely not authorised by Habitat.”. On 25 June, Brand Republic reported that Habitat was now blaming an intern, quoting a spokesman as saying, “The hashtags were uploaded without Habitat’s authorisation by an overenthusiastic intern who did not fully understand the ramifications of his actions. He is no longer associated with Habitat.”

I’m not sure that Habitat has really extricated itself from this mess by this “blame it on the intern” message – and, in fact, I think they’ve dug themselves deeper into the doo-doo. Many others seem to think so too. Check out the Twitter hashtag #habitatfail for the reactions of Twitterers. In my view, for a big corporation to blame a hapless intern shows a great moral cowardice.

Assuming there was an intern…

Let’s give Habitat the benefit of the doubt and assume there really was an intern in the first place. What is implied to the world by this simple blame statement: It wasn’t us, gov - it was the intern’s fault”?

An intern, as one of the most junior members of any team, needs to be - and should have been – properly supervised and trained, as well as mentored appropriately to do their job well. For the big corporation to dump them into any role with no training and say, Get on with it and if you screw up, you’re out on your ear, is bad business and bad ethics. Even if Habitat had given him clear initial instructions about the appropriate way to engage on Twitter, they should not have walked away and left him to his own devices without checking back to make sure what he was doing was “authorised”. How difficult is it to check your own Twitter page? The intern’s supervisor could have done that without even getting up from his computer!

A leader of a team is the responsible for how his / her team behaves and the quality of their work. He/ she is also responsible for the team’s well-being. If anyone is responsible, it is the intern’s supervisor – and that supervisor’s line manager and so on, all the way up to the Head of Communications. Because if that intern’s supervisor isn’t doing their job properly in managing that intern, there is an issue there that they themselves are not being properly managed by their line manager, and so on right up to the top.

At another level, the question that comes to my mind is: How much respect does Habitat have for the millions of people who engage on Twitter if they leave their Twitter communications strategy to an untrained, unsupervised intern? The message seems to be: Our Head of Communications is much too busy and important handling TV and traditionally respectable communications channels to even spare a thought about all those people engaged in the social media space - let alone a carefully thought out strategy - so let’s just put this junior onto it and that’ll be good enough. So, Twitterers, that’s all you’re worth to Habitat – the cost of a cheap intern’s time.

I’d be interested to see how Habitat’s recruitment figures pan out in the next little while, too. If you are a young person looking for an internship after this fiasco, would Habitat the kind of company you want to work for? Even if you’re in middle management or some other more senior level than an intern, would you want to work for a company that shows this level of inauthenticity.

But do we believe there was an intern?

My views above work on the hypothesis that there was really an intern. But, given Habitat’s performance so far in the Twitterverse, can we even be confident that they are being authentic in even claiming that there was an intern? It sounds to me as believable as, The dog ate my homework.

Practical tips on how to avoid becoming a spammer

How might Habitat have done things differently? In my view, there are some simple steps to take if your business is considering extending your communications opportunities into this fourth cultural space:
• Take the time to scout out the way that people are already behaving and communicating in this space
• Engage some professional guidance from someone who is a native of this space.
• Draw up a strategy for how you can start engaging in a phased way, with opportunities to review and adjust your strategy along the way. The key is not to rush in waving your banner wildly but to slowly build up relationships and trust before making more assertive moves.
• Put in place a proper team, with all the usual tools that you would use to manage a team working on a real world project - objectives, supervision, appraisal, milestones, end date and so on.

You will notice that you could easily apply those four steps to a cross-cultural project where you were aiming to expand your business into another country. Read through the bullets again and this time picture China or India or another region that is culturally different from your own. Taking the time to understand and respect another’s culture is the best way to avoid giving offence - and to avoid becoming a spammer.

Photo: thanks to david on flickr.com (CCL)

My 6 author copies of International Communications Strategy that I’ve been working on since November 2007 with my co-author Silvia Cambie arrived in the post today. After 18 months of hard work - involving research, writing, re-writing, editing and more - it’s very satisfying to finally hold the end product(s) in my hand. Even more so now that the book has also been nominated for the FT Goldman Sachs Business Book of the Year Award 2009!

Posted via email from Yang-May’s posterous

• 11:16 PM fusionview - Watching unfolding news and speculation online about whether Michael Jackson has died
• 11:17 PM fusionview - Saw people saying how tragic it was on Twitter about 20 mins ago
• 11:18 PM fusionview - Checked out news sites BBC and CNN and all they said was that he had been rushed to hospital not breathing
• 11:19 PM fusionview - Ustream claimed live coverage - “Ustream Michael Jackson passes away- live coverage- www.ustream.tv“
• 11:19 PM fusionview - But too many people on the Ustream site made streaming freeze
• 11:20 PM fusionview - Many in Twitterverse claiming he’s dead and posting RIP etc
• 11:29 PM fusionview - Michael Jackson taken to hospital bit.ly
• 11:30 PM fusionview - Interesting to see difference between professional journalists and social media observers.
• 11:30 PM fusionview - Journos cautious until facts confirmed
• 11:30 PM fusionview - Journos use terms like “reports”/ “reported”. Cautious tone. BBC report what other news agencies said. But “no independent confirmation”
• 11:34 PM fusionview - CNN reporting Jackson in coma. BBC “not clear what the position is”
• 11:35 PM fusionview - Live BBC online stream now filling time with review of Michael Jackson’s career while waiting for more news
• 11:38 PM fusionview - LA Times reported Jackson dead but BBC don’t believe them. They want “independent confirmation”
• 11:38 PM fusionview - Is LA Times less reputable than BBC?
• 11:39 PM fusionview - Perhaps that’s why the world tends to believe BBC as dependable? They won’t say anything till they themselves are absolutely sure
• 11:39 PM fusionview - This is a fascinating object lesson in why we need real journos
• 11:40 PM fusionview - Fans gathering outside hospital
• 11:40 PM fusionview - TMZ and LA Times apparently have inside line to hospital staff, say BBC
• 11:41 PM fusionview - BBC careful to emphasise TMZ and LA Times very respected
• 11:41 PM fusionview - Assoc Press also now reporting Jackson dead
• 11:41 PM fusionview - BBC still not committing
• 11:41 PM fusionview - Hospital wouldn’t give info to BBC
• 11:42 PM fusionview - Anyone else out there have any views?
• 11:43 PM fusionview - Yes, coma seems a certainty
• 11:44 PM fusionview - BBC just confirming he’s dead
• 11:44 PM fusionview - BBC: “We can now confirm…”
• 11:44 PM fusionview - BBC: we have confirmaiton now he has died aged 50
• 11:45 PM fusionview - Is news true and 100% only when BBC confirms it?
• 11:45 PM fusionview - BBC: rumours spreading before confirmation due to Twitter & social media
• 11:45 PM fusionview - So even while we’re watching BBC, they are watching us
• 11:46 PM fusionview - RIP Michael Jackson
• 11:46 PM Courtney Rafter - hearing he’s in a coma
• 11:47 PM fusionview - Yes, BBC has confirmed he’s dead
• 11:48 PM fusionview - BBC live stream news.bbc.co.uk
• 11:52 PM fusionview - I’m now closing this live blogging feed. Thanks to everyone who has been watching and adding comments. My condolences to Michael Jackson’s family, friends & fans

Our talk on Creating Value Through Web 2.0 last night was as interesting for my co-presenters Silvia Cambie and Giles Colborne and myself as for the delegates who came along. We had a lot of great questions and good discussion coming out of this very topical issue, helped along by the panel chairman David Wootton.

First off, our slides can be downloaded as a pdf in the box below so if you were at the talk and want a copy of them, please click the link for the download - and if you were not there but would like to see what we discussed, you’re welcome, too.

Now, onto the debrief. Many of the delegates at this Institute of Directors event represented small to medium sized enterprises, with a number of freelancers and also solo professionals in the mix. We had a lot of the lively discussion during the question time and also in the pre- and post-event drinks. I thought it would be useful to continue the discussions online here on my blog for a wider audience as well as for the delegates who were there last night. So here are some of what struck me as the burning issues that came out of the presentation and discussions last night:

# Should we participate in social media?

Web 2.0 and social media is here to stay with millions of people around the world engaging in social networks, blogs, Twitter, forums and more. Traditional broadcast media such as newspapers, magazine, radio and TV will still be around and very influential but are evolving and finding new ways to engage with their audiences through the multiple channels now becoming available through the web. Traditional PR will still be valuable but it is worth considering how to integrate a social media strategy into your businesses communications strategy. Even if, after an assessment of the relevance of social media to your business, you decide that it is not the right medium of communication for your business, you need to at least monitor what is being said about you and your business online and be prepared to act and engage with those commentators in an appropriate way.

# If we participate, where should we go - Facebook, blogs, Twitter?

The most sensible place to enage online is where you customers or stakeholders are. If they are on Facebook, then it’s worth looking at how you can engage with them there. Even if your business doesn’t blog, do your customers or key influencers in your sector blog? If so, how might you engage with those bloggers in a genuine way?

# How can you tell if anything you find online is fake eg fake rave reviews of a product or company?

Yes, there is a lot of fake stuff and rubbish out there! How can you tell if someone you meet at a party is a fraudster or conman or raving psycho? There are “tells” usually - especially if you spend some more time with them. Similarly, there are also “tells” online - you can check out previous blog posts which will tell you about the blogger over a period of time, you can Google someone for more background information, you can judge overall tone and content and so on.

# Is there scope for using social media in a business to business context?

Most business blogs we hear about tend to be in the consumer context but many of the delegates offer services and products to other businesses. I was able to share the case study of THFC Space, the blog that I manage for The Housing Finance Corporation (THFC) where I work part-time - as a not for profit lender lending over £1.5billion to the social housing sector, THFC Space’s target community are Finance Directors, Chief Executives and Treasury Managers within this niche sector. Social media is about peer-to-peer communication so THFC Space engages the company’s peer group - as guest bloggers as well as readers. This creates a network of experts sharing specialist views with each other and positions THFC as a lender that has in depth knowledge about the hot issues that are affecting its customers’ businesses.

An article I wrote with a detailed discussion of the THFC Space project can be downloaded as a pdf in the box below.

# What about Return on Investment (ROI)?

As small and medium enterprises, a hot topic was the ROI of social media. How can you judge the success and outcomes of social media? What about the time it takes to engage online?

Well, there are many tools to analyse the success of a social media project eg the number of visitors, the number of times a pdf is downloaded, the geographic location of visitors, the number of links from other blogs. You can see if pretty much real time which blog posts are popular and how many comments are coming in about a topic you’ve discussed.

Taking a step back from social media, how do you measure the ROI of giving your time for free to say, write an article or give a talk such as the one we were all engaging in last night. Giles, Silvia and I spent time preparing and meeting together then coming to the event - how many hours of work did that represent? And what was the ROI for us? Or the ROI for the delegates taking the time out from their evenings to learn something valuable for their business? I would suggest that the ROI for social media is in the same ball park as the ROI for such activities. For me, the ROI of real world events and of my blog / engaging in social media are very similar - raising my profile as a writer, increasing my knowledge and expertise in my field of interest and networking with others with similar interests: all valuable in different and sometimes unpredictable ways - and sometimes, even resulting in commissions for work.

If you were at the talk last night and have any comments or questions you’d like to add, I’d love to hear from you - please add a comment below or email me via my contact page. If you weren’t there, I’d love to hear your views, too, so please do join the discussion as well.

And before I sign off, I’d really like to thank Mei Sim Lai for inviting us to speak and for making it such a fun and lively event!

Download our presentation and also an article on THFC Space from the box below:

If the box above is not showing, you can click on the following link to download the pdfs - http://www.box.net/shared/82r76olov8

I’ve been invited by the Institute of Directors (IoD) - along with my co-author Silvia Cambie and usability expert Giles Colborne - to give a talk on how businesses can take advantage of Web 2.0 to build networks and communities around their products, services and brands. The event will take place on Monday 22 June at 6.30pm at the Guildhall in the City of London.

The details are below, with booking information at the end. If you are able to come along, do add a comment to let me know and I’ll keep an eye out for you. Or just come and say hi afterwards.

Also, if you have any specific questions or topics you think it would be helpful for us to cover, please do add a comment. We’ll see if we can cover it in the talk or in the question time afterwards.

———–

Creating Value through Web 2.0

Venue: City Marketing Suite, Guildhall, Basinghall Street, London EC2P 2EJ
Time: 6.30pm to 8.30pm on Monday 22 June 2009

Internet communication is evolving the way we do business. Blogging, podcasting and social networks like Linkedin and Facebook are extending the ways we engage with people via digital means.

Web 2.0 is creating a business environment based on knowledge sharing and collaboration. The cyberspace is a new landscape with its own cultures and accepted rules of behaviour.

Social media offer businesses a powerful means of building networks and communities around their products, services and brands. However it is not a simple matter of ‘Build it and they will come’. A strategic approach is needed to produce ‘sticky’ content and create value from on-line interactions.

The speakers will give an overview of the social media and social networks used by businesses. They will introduce ways of engaging effectively with on-line communities and will discuss the intersection of commerce and social networking.

Silvia Cambie ( Director, Chanda Communications ) and Yang-May Ooi are authors of “International Communications Strategy Developments in Cross-Cultural Communications, PR and Social Media” to be published in July 2009 by Kogan Page. Silvia is a cross- cultural communicator and a journalist. Yang-May is a writer specialised in social media and a blogger.

Giles Colborne is an expert in User Experience. He is Managing Director of cxpartners and former President of the UK Usability Professionals’ Association.

Tickets: £25 for IoD members inclusive of VAT of £3.26 and £28 for non members inclusive of VAT of £3.65
Contact: Mei Sim Lai OBE DL, Hon Secretary, IoD City Branch, IoD Hub, 35 New Broad Street, London EC2M 1NH
Tel: 020 7194 8385, Mobile: 07903 153793, Fax: 020 7194 8386, Email: MeiSim@LaiPeters.org

Photo: thanks to Daniel F. Pigatto from flickr.com (CCL)

When I was telling a friend the other day about my podcastes, she asked me, “How do you listen to a podcast?”. On asking around, it turns out quite a number of my “middle youth” friends don’t know how to listen to podcasts and don’t have iTunes or other music / multimedia aggregator installed. Many have been too busy with work and family to fiddle around online to find out how to do it and others just don’t know where to start.

So to help them out - and anyone else who’d like to know how to listen to podcasts, here’s some guidance

Listen from my blog page

You can listen from my blog FusionView.co.uk - on the post which has the podcast, click on the grey player at the end of the post or on the brown player which shows a list of podcast episodes. That’s the simplest way to listen but you will need to be at your computer during the whole podcast to listen to all of it.

Note that you’ll need to have your sound speakers on to hear the audio. You’ll also need a broadband connection for best results.

Listen on your iPod or mp3 player

It’s best to listen to podcasts on an iPod or mp3 player which you can take with you wherever you are. Setting it up takes a few steps and once you’ve done that, everything is pretty much automated.

1. The easiest podcast application to use is iTunes - but do note that there are other options. Go to the Apple iTunes store and you’ll see the prominent section to Download iTunes, which will take you a page explaining what iTunes is with instructions. When you’re ready, click the Download Now button on that page and follow the instructions.

2. Once iTunes is downloaded, open it up and go the iTunes Store. You’ll see a virtual store where you can download music, videos, podcasts and audiobooks - some of which are free and some are paid-for.

3. To find the Fusion View podcast in the iTunes Store, the easiest thing to do is to go to the Search box in the top right corner and type in Fusion View. My podcast will come up - click on that to see the episodes. Click Subscribe and iTunes will download the latest episode. In future, any time you open up iTunes, it will download the latest episode since your last download.

You can also click on the Subscribe with iTunes button on the podcast posts on my blog - or below:

Clicking on the above button will open up iTunes and subscribe to the Fusion View podcast automatically.

Many other podcasters have this or similar logos on their blogs so clicking on that will automatically subscribe you to their podcasts using iTunes.

4. If you want to get previous episodes on my podcast, go to the Library section of iTunes (left sidebar), click on Podcasts. This will take you to your library of podcasts that you’ve subscribed to. Click on Fusion View in the list of your podcasts and you will see a drop down list of previous podcasts in pale grey text to indicate that you haven’t downloaded them yet. Click on the “Get” button alongside whichever episodes you want to download.

5. To transfer podcasts from your iTunes library to your iPod or mp3 player, plug that device into your computer with iTunes open. iTunes should automatically recognise the device and take you through the steps to make the connection and download items from iTunes to the device. The iPod synch should be seamless as it’s an Apple product but you can find more help at the iPod and iTunes FAQ page. For those with mp3 players, there’s more detailed information on the mp3 players and iTunes page.

6. Every time you then plug in your iPod or mp3 player to your computer, iTunes should automatically open up and transfer the latest episodes of podcasts you’ve subscribed to across to your device.

For beginners, there’s more info and help at the New Users Guide to iTunes page.

Again, you’ll get best results for fast downloads via a broadband connection.

There are great podcasts to download from the BBC as well as radio stations in Australia and USA - what I love is that you can listen to them when you choose, not when the broadcaster chooses. There are also really good ones by ordinary people like myself (eg on running, triathlon, gardening, marketing, management, communications, technology etc) and also podcasts of lectures from some of the best universities in the world - check out iTunes U in the iTunes Store (I especially like UC Berkeley’s History and Psychology podcasts). Podcasts have really saved me from boredom and helped me get through tedious activities as I plenty of interesting audio to entertain me when I commute to work or I’m doing the washing up or gardening.

Enjoy!

YouTube, the video sharing site, sent out a call for musicians from around the world to audition for the first internet symphony orchestra in the world. Performers sent in videos of themselves playing a piece by a Chinese composer Tan Dun, specially composed for the event. The winners were selected, based on their YouTube performance and the winners were invited to perform the piece live at Carnegie Hall in New York.

This is one of the many reasons why I love the internet and social media!

Here is a mashup of the symphony made up of clips from the audition “tapes”:

This is the performance at Carnegie Hall:

You can also find out more and watch videos about the whole process at the YouTube Symphony site.

The great thing about email is that it’s very easy to drop an e-mail to someone, knowing that they can pick it up at their leisure and respond at their leisure. Unlike the phone, you don’t both have to stop what you’re doing in order to make and take the call at the same time.

But the problem with e-mail is that you had to be sitting at the computer to type out the text of your message and then to send it. There have been times when I have been on my way to work or just out and about without access to a computer — and certainly with no possibility of sitting down and typing a detailed message — when I have remembered that I need to contact someone to tell them some particular information. I could phone them using my mobile phone but it would typically be that time of day or evening when they would be either busy at work, in a meeting or in bed asleep — or it’s the kind of message that doesn’t really warrant my interrupting them in the middle of what they are doing. So I usually say to myself, “I must remember to e-mail them when I get home/ to work when I’ll be at a computer.” And, often, I would forget to do it!

Wouldn’t it be useful if we had a voicemail line where it worked like email? You could send them a quick voice-email that they could pick up at their leisure and responds to at their leisure. It would be handy in situations where you wanted to send them a message on the fly while you are hurrying along — and you didn’t need to specifically interrupt them with a phone call. Or if you find texting fiddly or if your message is going to be longer than 160 characters. Or you’re not very good at typing and the whole process of typing a detailed message is very laborious.

There are a couple of ways that I have discovered that can help in this kind of situation. They are Jaxtr and Dial2do, which are online applications that interface with your mobile phone - and land line, too. I will look at them in separate blog posts over the next couple of weeks. They each work in different ways and offer different functions.

First, Jaxtr.

This is primarily an online interface that allows you to make cheap international calls from one of around 50 listed countries, including USA, UK, Malaysia, Australia and many European and Asian countries. You can signup for a free account which has an online voicemail function. If you want to make cheap calls or receive calls that can be forwarded to your landline or mobile phone, you need to register your phone and buy credit - but to receive calls to the Jaxtr voicemail can be done with the free account.

You will be alerted when you receive a voicemail by an automatically generated e-mail from Jaxtr so you can login to your account online and listen to the message. One of the advantages of a Jaxtr account is that people in other countries can call you at rates local to them. So your friends or family abroad can send you a voicemail from their phones at cheap local rates whatever time of day or night, wherever they are, without worrying about time zone differences or needing to be at computer.

The other cool thing is that you can put a Jaxtr widget on your blog or website which people can click on to initiate a call from their phone. They type in their telephone number and Jaxtr calls their phone to connect it to your voicemail line. The first call is free and then Jaxtr gives them a local number to call for subsequent calls. If they have an all inclusive package on their mobile phone or their home phone has free minutes, those subsequent calls will essentially be free for them to make.

One downside for some may be that you have to go online and listen to the messages online so you will need a broadband connection that can comfortably support audio streaming and a computer with a sound card. Another might be that while the caller may leave the message for you while they are on the fly, YOU can only pick up the message when you are at YOUR broadband-connected computer.

You can give my Jaxtr voicemail line a try on my Contact page at www.fusionview.co.uk/contact.

I also add a line in my email signature: Don’t have time to email? Send me a voicemail instead @ www.jaxtr.com/yangmayooi

The main difference between Jaxtr and the other service I’ll be explaining in a later post, Dial2do, is that the message remains as an audio message for the recipient. Also, it is an application set up by you as the recipient.

Let me know if you give this service and go - and also what you and your friends think about it’s usefulness or otherwise, whether you use it for voicemail or to make and receive calls.

BTW, I’m not commissioned by Jaxtr in any way. This is my personal view based on how useful I’ve found this service.

Well, there’s nothing like writing it down and putting it out there to make something happen. I recently blogged about taking up running again, using Podrunner Intervals, a podcast that plays music at alternating slow and fast beats to help you with interval training. Within a day of my posting that up, my friend and blogging massage therapist, Melanie, dropped me a comment inviting me to join her for her second London Marathon in April 2010. My response was: Are you crazy!? But, still, I was chuffed to have her encouragement for my baby steps in running — especially as she is a superfit athlete.

A few days later, another friend, Sue, also learned about my new found fitness addiction from my blog and invited me to join her for a 5K fun run at the end of April. Sue is a homoeopath who lives round the corner from me and we are very close to Dulwich Park, where the fun run will be taking place. Since I go for my baby runs in that park every week, I had no any excuse not to sign up for the fun run. But the clincher was that Sue and I agreed to reward ourselves after the event by going for a slap up meal — how could I refuse that incentive! I have now sent off my cheque and application form…

Part of the thrill of starting a new hobby is to go shopping. I headed to London City Runner in my lunch hour and got myself a new pair of running shoes (Saucony) with stability support for my flat feet and weak ankles. I’ve also got some running shorts and a running T-shirt, both made of what they call “performance material” — silky, smooth to the touch: presumably to reduce the wind drag on my speedy pace of a mile in 20 minutes (yes, that’s called “walking pace”)… so while I huff and puff round the Park, regardless of my feeble performance, I look REALLY GOOD!

I have to confess that this new hobby has been inspired in the most part by my love of social media. While surfing the net the other week, I came across a number of podcasts and blogs about running and triathlons. Specifically, I typed in the word “Zen” into iTunes, thinking that I might like to listen to some podcasts about meditation and relaxation. One of the shows that came up was Zen and the Art of the Triathlon, a fantastic podcast by a triathlete called Brett living in Texas. It’s a really free-form show with him talking about training, cycling, swimming, testing out different kinds a gear. He has a very laid-back manner and a lovely energy that for some reason I find very inspiring. After listening to a couple of shows, I just wanted to get out there and run! (I would also love to swim and cycle but organising that in London is a bit more tricky than popping on my running shoes and trundling down to the park. But we’ll see… ) In addition to Brett, there is a huge community of running/ triathlete podcasters and bloggers out there and I’ve been getting a lot of tips and inspiration from many of them — if you want to check them out, just type in “running” or “triathlon” in iTunes or Google Blog Search.

What is interesting is that I have tried running off and on over the past few years but it has never really bitten and gotten hold of me in the same way as it has recently. I put that down definitely to finding the online community of runners/ triathletes. I’d always thought of myself as a non-sporty, literary type — not at all like those sporty, super athletes that think nothing of running across the desert or swimming the Channel. But listening to their podcasts about the pain that they experience in their training or the exhaustion that they have to fight through or about times when they just have to give up - as well as their enjoyment of the landscape that they are cycling or running through - has let me see them as ordinary people who have built up their stamina and skills over time and experience. It all seems less intimidating and more like something that even I could do!

So no sitting meditation or relaxation. Instead, I’m finding Zen in physical activity. Who knows where this will lead me. Watch this space…

Photo: thanks to klbw from flickr.com (CCL)